PROS Holdings, Inc., a leading provider of AI-powered SaaS pricing and selling solutions, announced the appointment of Colleen Langevin as Chief Marketing Officer (CMO). Langevin brings more than 20 years of experience in driving go-to-market success for B2B and B2C companies, building strong brands and helping to accelerate revenue growth for private and public technology brands.
As CMO, Langevin will lead PROS global marketing organization and strategy, with a focus on scaling the demand generation engine as well as driving the next phase of digital marketing transformation. These efforts will enhance brand awareness and further propel the company’s strategic objectives by strengthening customer relationships and attracting new logos to drive impactful revenue growth.
“Colleen’s extensive experience and unique blend of B2B brand and growth marketing skills make her the perfect fit for PROS as we execute to capitalize on the large market opportunity in front of us,” says Todd McNabb, Chief Revenue Officer, PROS. “I am confident that Colleen’s leadership will be instrumental in creating best-in-class programs that fuel our demand engine. We are thrilled to welcome her to the PROS team.”
Before joining PROS, Langevin was the CMO of Quest Software where she led the marketing organization and strategy that drove significant revenue growth while more than doubling enterprise valuation in 18 months. Prior to Quest, she held executive leadership positions with Vista Equity Partners, Dell, CLEAResult and Iron Mountain.
“Thriving in today’s omnichannel market requires the robust, AI-powered solutions that PROS offers. PROS is the partner of choice for companies looking to drive commercial excellence and top-line growth,” says Colleen Langevin, Chief Marketing Officer, PROS.
