The science and technology company Dassault Systèmes, whose solutions are used by industry worldwide to imagine and create sustainable innovations, continues to drive global awareness of how virtual worlds improve the lives of patients, citizens and consumers through a rich communications program showcasing its tagline “Virtual Worlds for Real Life.”
On the heels of its immersive screen and augmented reality experience in London’s Piccadilly Circus, the latest campaign initiative invites travelers to explore the concept through thought-provoking visuals in three of Europe’s busiest transportation hubs: Charles de Gaulle and Orly airports near Paris, and St. Pancras International train station in London.
Premium digital and traditional out-of-home visuals are offering a glimpse at unprecedented ways to innovate in healthcare, infrastructure and manufacturing, made possible only by virtual worlds. The compelling images, which feature Dassault Systèmes’ virtual twins of a human heart, a bridge and farming equipment juxtaposed with their real-world counterparts, have been showcased across more than 125 installations strategically placed in high-traffic areas at the airports, which registered 100 million passengers in 2023, and at the station, which sees 91,000 passengers daily.
At Charles de Gaulle terminal 2, three dynamic screens and digital pillars as well as a traditional billboard feature the images at check-in, arrivals and immigration areas, and in main corridors, while more than 100 digital screens animate the lounges at both Charles de Gaulle and Orly.
At St. Pancras International, the DOOH campaign involved 25 dynamic screens on walls, pillars and bus stops. Dassault Systèmes’ “Virtual Worlds for Real Life” communications strategy had previously demonstrated its reach at the station in July and August: its logo, tagline and images covering the 56-foot-long (17 meters) “Connecting Bar” waiting area were viewed by an estimated 400,000 travelers during the height of the tourist season.
Dassault Systèmes collaborated with BETC in France on the “Virtual Worlds for Real Life” tagline and visuals creation, and with Zenith in France on the station and airport campaign deployment.
