PROS Holdings, Inc., a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions, announced the extension of its long-term strategic agreement with Malaysia Airlines by renewing PROS Revenue Management Advantage (RMA). The extension strengthens the collaboration between PROS and Malaysia Airlines, highlighting the value of PROS advanced technology and artificial intelligence (AI) into the airline’s global operations. The PROS solutions have been instrumental in supporting the airline’s post-COVID-19 recovery and driving two consecutive years of profitability.
“Competitive intensity continues to drive us to adopt the most advanced revenue management technology in order to create compelling offers designed to maximize revenue,” said Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group. “PROS has been an exceptional partner, delivering cutting-edge offer AI so that we can provide the right product and price to the customer. These capabilities continue to make us the successful, profitable carrier we are today.”
By utilizing PROS RMA, Malaysia Airlines has been able to forecast demand more accurately and implement dynamic pricing strategies that are more likely to convert passengers with optimized offers. As one of the first adopters of PROS RMA and Willingness-to-Pay in 2020, Malaysia Airlines has benefitted from an increasingly adaptive solution that has helped the airline adopt state-of-the-art technology and strategically improve revenue over time.
The strategic collaboration enables Malaysia Airlines to adapt quickly to shifts in market dynamics and make data-driven decisions that maximize revenue potential, even amid ongoing cost and supply chain challenges. With continued adoption of the PROS Platform, the airline is progressing on its journey toward offer optimization and laying a foundation for continuous pricing.
“This expansion is a testament to our deep relationship with Malaysia Airlines, as well as the power and innovation of our platform,” said Surain Adyanthaya, President, Global Industries, PROS. “We are proud to continue to support Malaysia Airlines in achieving their revenue management goals, optimizing offers in a highly competitive market and ultimately continuing on their journey toward offer optimization.”
