Eptura, the global worktech leader, announced strategic internal promotions to build on strong market growth and recent milestones, including the launch of over 50 new product features, expanded services, and recognition by industry analysts. Among key appointments, Eptura has named Meg Swanson Chief Market Officer where she will lead both the Product and Marketing organizations.
Key internal promotions and external appointments elevate leadership and sales
Eptura has announced several strategic promotions and appointments to its leadership team to accelerate bringing in-demand worktech innovations to market.
As Chief Market Officer, Meg Swanson will lead both the company’s product and marketing organizations, overseeing the company’s product innovation and go-to-market initiatives in addition to her existing responsibilities as head of Marketing. Aligning product and marketing will enhance agility as Eptura accelerates feature delivery to sustain its rapid advancement. Former Chief Product Officer Fabrice Martin will continue as Operating Advisor on Eptura’s board of directors.
Eptura has elevated Craig Maroney to Vice President, APAC where he will leverage his experience leading Customer Success in region and as a former Serraview customer to continue to expand Eptura’s APAC footprint.
Mike Sherwood has been promoted to Senior Vice President, North America Sales, expanding his responsibility with the direct sales organization while continuing to build strategic alliances and driving federal sector growth for Eptura.
In addition, Eptura is pleased to welcome David Marsh as Senior Vice President, Global Solutions Engineering, where he’ll leverage experience from enterprises like Cisco and Adobe to lead Eptura’s presales organization.
“In her expanded role, Meg Swanson is well positioned to execute the current product roadmap while aligning the trajectory of our offerings even more tightly with our go-to-market strategy, strengthening our competitive advantage,” said Eptura Chief Executive Officer Brandon Holden. “As we continue to win in the market, we believe strongly in promoting internal growth, and are excited for Craig Maroney and Mike Sherwood to excel in their new roles and to welcome David Marsh to the team.”
Building on company growth and product innovation
Throughout its 40+-year history and since launching its new name in 2022, Eptura has set new industry standards by delivering worktech functionality that consistently resonates with the evolving needs of enterprises to manage their physical environment. This has been reinforced by the company’s designation as a leader across three 2024-25 analyst reports, making Eptura the only company to earn a leadership position for Integrated Workplace Management Systems (IWMS), Computerized Maintenance Management Systems (CMMS), and Enterprise Asset Management (EAM). Over the past year, the global worktech company announced notable products and features — including Eptura Envision data analytics, Eptura AI, and enhanced BIM integration.
Disconnected data and change management difficulties continue to slow progress and limit transformation at enterprises worldwide. In addition to its worktech offerings, Eptura has added services to help organizations address these challenges. This includes introducing its Premium Support offering to assist customers with enhanced trend monitoring and proactively optimizing their Eptura environments, as well as launching its in-house workplace consultancy to meet the increasing demand for guidance as organizations look to realize full return on their investments.
