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Industry Summary Articles

Thursday, February 27, 2025

Roima and Briqpay partner to enhance payment flexibility for B2B ecommerce

Managing payments in B2B ecommerce can be complex, but it doesn’t have to be. That’s why Roima is partnering with Briqpay, bringing flexible, automated, and seamless payment solutions to Parttrap ONE customers.

With Briqpay’s advanced payment infrastructure, businesses using Parttrap ONE’s B2B and B2C ecommerce portals can streamline their payment processes, optimize checkout flows, and reduce transaction costs. By gaining full control over their payment setup, they can ensure a smooth and efficient purchasing experience for their customers—without the need for complex technical integrations.

How Parttrap ONE Customers Benefit

  • Access Any Payment Provider: Easily add, remove, and A/B test different payment options without additional development work. This ensures flexibility and cost efficiency when choosing payment providers.
  • Optimized Checkout Flow: Increase conversion rates by tailoring payment methods to specific customers, markets, or purchase scenarios. Briqpay’s rule engine enables dynamic, data-driven decisions to minimize cart abandonment.
  • Seamless Order Management: Process payments, refunds, and invoicing with a unified setup, regardless of the payment provider. This simplifies internal operations and reduces administrative workload.
  • B2B-Specific Payment Features: Unlike traditional payment solutions, Briqpay is built to support B2B transactions. Features include automated credit assessments, BNPL (Buy Now, Pay Later), leasing options, bank transfers, and custom invoicing workflows—giving businesses the flexibility they need.

Future-Proofing Payments for B2B Ecommerce

Parttrap ONE is designed to help manufacturers, distributors, and wholesalers digitize their sales processes and enhance customer experience. By integrating Briqpay’s solutions, businesses can provide a seamless and future-proof payment experience, ensuring that both B2B and B2C transactions are handled efficiently, securely, and cost-effectively.

This partnership reinforces Roima’s commitment to delivering best-of-breed ecommerce solutions that empower businesses to grow and scale.

To view the original press release, please click here.

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