Centric Software® is pleased to announce that Freda has selected Centric PLM™ to drive efficiency and streamline growth. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in cosmetics & personal care, food & beverage, fashion and multi-category retail to achieve strategic and operational digital transformation goals.
Freda (Shandong Freda Biological Co., Ltd.) is a key subsidiary of Freda Pharmaceutical Group. Founded in 1998, it has become a leading company in Shandong Province’s cosmetics industry. Known for its innovation and expertise, Freda is recognized as a high-tech and specialized enterprise. Thanks to Freda Group’s world-class research and technology it has pioneered the use of hyaluronic acid in skincare products in China. Over the years, Freda has introduced cutting-edge skin care technologies, including microecological, oil and precise skincare. This commitment to innovation has led to the creation of well-known brands like RELLET, Dr. ALVA, eprhan and more. Freda’s production base currently has 35 cosmetic production lines.
With the beauty and personal care industry becoming increasingly competitive and consumer expectations evolving, Freda recognized the need to adapt. Managing its expanding product portfolio proved difficult as product lifecycles lacked cohesion and workflows were fragmented. Product managers spent too much time on follow-ups and communication, pulling focus from higher-priority tasks. Additionally, a lack of transparency in project asset management and progress tracking hindered the company’s ability to maintain control over timelines and reduce risks. These inefficiencies slowed innovation and limited Freda’s ability to remain competitive.
To tackle these challenges, Freda partnered with Centric Software to implement a digital management solution designed to optimize product development and bring consistency across the organization. By adopting Centric PLM, Freda aims to establish a fully integrated product management system. This will standardize processes, improve communication between market and R&D teams and enhance the conversion of product data, leading to deeper market insights and more innovative products. Centric PLM will also boost the efficiency of product managers, especially in tracking, verifying and communicating information. Additionally, Centric PLM will empower Freda to collect valuable lessons from both successes and failures in new product development, reducing the risk of future mistakes.
Fabrice Canonge, President of Centric Software, comments on the partnership, “Freda’s selection of Centric PLM marks an exciting chapter in their digital transformation journey. By leveraging Centric Software’s proven experience and best practices, Centric PLM will accelerate innovation, improve collaboration and enhance decision-making, positioning Freda for sustained growth and market leadership in the fast-evolving skincare and cosmetics market.”
