Bamboo Rose announced plans for Wakefern Food Corp. to adopt its TotalPLM™ product development and supply chain platform. This new collaboration represents an expansion of Bamboo Rose’s work with the supermarket cooperative and is designed to enhance the development of Wakefern’s popular Own Brand offerings across its 365+ stores.
By utilizing Bamboo Rose TotalPLM for product development, sourcing, and supplier relationship management, Wakefern aims to drive top-line revenue growth, expand its Own Brand penetration, and maximize product launch success while reducing costs.
“At Wakefern, we are committed to delivering the best products to our customers,” said Pam Ofri, Director of Own Brands at Wakefern Food Corp. “Working with Bamboo Rose enables us to streamline product development, improve supplier collaboration, and speed up time to market for our value driven, award-winning line of store brands that includes Bowl & Basket, Wholesome Pantry, and Paperbird. We’re excited to see the positive impact this new technology will have on our customers, brands, and business.”
Bamboo Rose’s TotalPLM platform improves operational efficiency, enhances innovation, and accelerates product development. The platform provides improved visibility, better cross-team collaboration, and more efficient supplier management, ensuring timely, compliant product delivery for Own Brands.
Through this collaboration, Wakefern expects to optimize product development and sourcing for its value-driven Own Brands, improving both time to market and enhancing overall Own Brands strategy.
‘Wakefern is widely recognized for its focus on quality and a relentless drive to meet the needs of its retail and wholesale customers,” said Matt Stevens, CEO of Bamboo Rose. “We’re deeply humbled to be chosen to simplify complex product development, accelerate innovation, and support strong business results.”
