Centric Software® is pleased to announce that DEICHMANN has selected Centric PLM™ and Centric Visual Boards™ to drive targeted product development and boost transparency across the product lifecycle. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.
DEICHMANN was founded in 1913 by Heinrich Deichmann and today is a proud third-generation family-owned business. It is the footwear retail market leader in Germany and Europe and a key player in North America with a sales volume of nearly €9 billion in 2023. Headquartered in Essen, it operates more than 4,700 stores in 34 countries, sells more than 184 million shoes per year and has 49,000 employees. It is a people-focused company with a mission to serve its customers, employees and those in need.
Peter Csapo, Head of Strategy & Corporate Development at DEICHMANN describes how Centric will support DEICHMANN‘s entire product development process and improve the overall data quality.
“We’re currently undergoing the biggest transformation in our company’s history, and the world around us is evolving faster than ever,” he explains. “We always strive to bring our customers the best price-value ratio on the market, and through leveraging Centric solutions, we aim to further enhance our product offering. Specifically, we’re looking to boost transparency, improve data quality and work more efficiently.”
DEICHMANN aims to leverage Centric PLM’s AI-enhanced functionality and the collaborative, visual aspects of the Centric Visual Boards to empower its product development and buying teams to develop more targeted products, minimize excess samples and cut unnecessary costs.
“With Centric solutions, we anticipate a more structured workflow to reduce over-development and focus on creating the shoes our customers actually want,” shares Rainer Ochsenkiel, Chief Purchasing Officer Germany & International Sourcing.
“With Centric Visual Assortment Boards, we can give our international colleagues and subsidiaries a clear, intuitive view of the pipeline,” elaborates Csapo. “That leads to us being able to make decisions about which styles to buy and bundle order quantities at our factories more efficiently.”
The DEICHMANN team was impressed with the powerful functionality of Centric solutions and Csapo is optimistic that the implementation and adoption will be well-received.
“We are proud that DEICHMANN, the market leader in Europe’s footwear industry, has selected Centric Software as its digital transformation partner,” says Fabrice Canonge, President of Centric Software. “We look forward to a successful implementation and to collaborating over the long term.”
