Centric Software® is pleased to announce that leading direct-to-consumer (DTC) German sportswear brand, TEVEO, has successfully implemented Centric PLM™ to streamline processes and bolster growth. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, footwear, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.
TEVEO was founded in 2019 by Amelie Schröpfer and Chris Stahl while they were business students at FAU Erlangen-Nürnberg. Schröpfer was a popular fitness and fashion influencer and the duo identified a market gap — the need for high performance, stylish sportswear. It launched a small collection of leggings and sports bras in 2019 and six years later, the D2C brand has generated over €50 million in revenue and releases new and bestselling styles 24 times per year. The brand is best known for its ‘scrunch’ style leggings and bras and has expanded its range to include menswear. It recently opened a 9,000 square meter logistics facility housing over 1.5 million items and with more than 100 team members.
TEVEO’s rapid growth and need to speed time to market spurred its search for a product lifecycle management (PLM) solution in 2023. It chose Centric PLM to power growth, speed new product development, free teams from manual work and integrate all systems. Key users at TEVEO worked with Centric PLM in previous roles, making it the clear choice. Before adopting it, manual tasks and data entry caused frustration for teams and increased errors.
“We have a very tight schedule, and this year we are releasing more collections,” says Zanping Huang, Application Owner and Centric PLM Project Lead at TEVEO. “Centric PLM fits us because of its fashion industry focus and our need to have all product information and lifecycle management in one place to speed timelines and be more competitive.”
TEVEO’s Centric PLM implementation was as rapid and it completed phase one remotely in just a few months. They went live in December 2024 having quickly onboarded key product team users who are experiencing the benefits of a ‘single source of truth’.
“With Centric PLM, we have the ability to bring more collections to life very quickly with the same number of people and easily replicate product development processes,” says Alexander Roddis, CTO at TEVEO. “PLM also reduces the pain of manual work for our sourcing and design team members.”
TEVEO will integrate Centric PLM with its ERP and middleware so that it can ‘talk to’ all the existing systems across the company.
TEVEO cites the agile approach of Centric Software experts and reports high user adoption rates and positive team feedback in the early stages.
“We had a very condensed timeline and Centric Software was flexible and adapted the methodology to work with our needs,” shares Huang. “Our key users are very happy with the system; all of our requirements were implemented in phase one and Centric PLM is straightforward and easy-to-use.”
“We are thrilled with TEVEO’s rapid and successful Centric PLM implementation,” says Fabrice Canonge, President of Centric Software. “We look forward to TEVEO being part of the Centric Software ecosystem and to our long-term partnership.”
