Centric Software® is pleased to announce that Tsingtao Brewery, one of China’s most renowned beer manufacturers, has selected Centric PLM™ to drive product innovation and streamline its operations. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in food & beverage, grocery, fashion and multi-category retail to achieve strategic and operational digital transformation goals.
Founded in 1903, Tsingtao Brewery is the world’s fifth-largest beer manufacturer, with nearly 60 production facilities in China and products sold in over 120 countries. The company made history in 1993 as the first mainland Chinese company listed in Hong Kong, solidifying its status as one of the most iconic Chinese brands globally.
As part of its ongoing digital transformation, Tsingtao Brewery is embracing the next step in its journey by addressing key challenges in its product management processes. With an increasingly complex product portfolio and rapidly evolving consumer demands, Tsingtao’s existing product management system revealed gaps, such as fragmented processes, inconsistent data standards and inefficiencies that have slowed innovation and hindered the company’s ability to keep pace with the fast-moving global beer industry.
To address these challenges and stay at the forefront of industry innovation, Tsingtao Brewery has partnered with Centric Software to implement Centric Software’s Product Lifecycle Management solution, Centric PLM. This unified platform will integrate key functions across marketing, manufacturing and supply chain management, streamlining product development workflows and enhancing cross-departmental collaboration.
Centric PLM will drive improved operational efficiency, foster continuous innovation and standardize data across departments. By managing the full product lifecycle from creation to delisting, Centric PLM will empower Tsingtao to maintain its competitive edge, stay ahead of market trends and build valuable digital assets that lay the foundation for long-term success and reinforce its global leadership position.
“Tsingtao Brewery is committed to becoming a world-class leader in the beer industry and this partnership with Centric Software is a key step in that direction,” says Mr. Wang Ruiyong, Vice President of Tsingtao Brewery. “Centric PLM will provide us with a resilient foundation to drive greater efficiency, improve product quality and accelerate our digital transformation.”
Yan Zhengguang, Vice President of Marketing at Tsingtao Brewery, also shares his optimism for the partnership, “By working closely across all departments, we are committed to identifying challenges, implementing effective solutions and achieving the goals of this important project. Centric Software’s expertise will enable us to optimize our product management processes and enhance innovation throughout the entire company.”
“We are excited to partner with Tsingtao Brewery, one of the most prestigious and influential beer brands globally,” says Fabrice Canonge, President of Centric Software. “This collaboration highlights Centric Software’s deep expertise in driving digital transformation in the food and beverage sector. We’re fully committed to ensuring that Tsingtao’s digital transformation is a success, providing them with the best technology, expertise and solutions to set a new industry standard and lead the digital evolution in the beer industry.”
