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Wednesday, April 09, 2025

Graitec Announces Rebrand of MWF Product Line to Strucsoft

Graitec, a global leader in BIM and construction software solutions, is pleased to announce the rebranding of its flagship MWF product line to Strucsoft. This strategic move reflects the company’s ongoing commitment to simplifying its product offerings and strengthening brand recognition within the offsite construction industry. 

Since its inception in 2008, MWF (Metal Wood Framer) has stood as a trusted name in the construction industry, providing cutting-edge framing solutions for wood and steel structures. MWF quickly became the go-to tool for automating the design and manufacturing of framing components directly within Autodesk Revit®. Over the years, MWF has empowered contractors, manufacturers, engineers, and a wide gamut of Revit users to optimize their workflows and improve overall project efficiency. 

In 2021, Strucsoft Solutions was acquired by Graitec, a leader in software development and consultancy for the construction and manufacturing industries. Founded in 1986, Graitec has established itself as a key player in the global construction technology market, with over 730 employees across 30+ offices in more than 14 countries. The acquisition of Strucsoft Solutions marked a significant step in the expansion of Graitec into the offsite construction sector, reinforcing its mission to support construction professionals with innovative, integrated software solutions. 

“With Strucsoft as an established and trusted brand, rebranding MWF was a natural next step,” said Laurent Laforest, CMO of Graitec. “Integrating Strucsoft within Graitec will clarify our brand structure, positioning Graitec as the corporate brand and Strucsoft as a dedicated product brand. This change creates a more cohesive identity, helping customers easily recognize and trust our solutions. While the names are changing, the robust functionality and dedicated support behind these products remain unchanged.” 

This rebrand is more than just a name change—it reflects the broader Graitec vision of providing a seamless and integrated user experience across its product ecosystem. The streamlined brand identity reduces complexity and reinforces the Graitec position as a leader in offsite construction technology. 

“By aligning MWF under the Strucsoft brand, we’re creating a simpler and stronger identity that reflects the innovation and reliability our customers have come to expect,” said Todd Weyandt, Marketing Director of Graitec North America. “We’re excited about this next chapter and remain committed to delivering the same industry-leading solutions that our customers rely on.” 

Graitec continues to focus on driving innovation in the construction industry, helping clients accelerate project timelines, reduce waste, and improve overall project outcomes. 

To view the original press release, please click here.

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