Centric Software® is pleased to announce that Imtron has selected Centric PLM™ to drive automation in costing and pricing calculations and improve overall product lifecycle management. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell products such as apparel, fashion, home, footwear, sporting goods, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
Headquartered in Ingolstadt, Germany, Imtron is a wholly owned subsidiary of MediaMarktSaturn Retail Group. The company specializes in high-quality consumer electronics and appliances, overseeing the production and distribution of its four private labels—Koenic, PEAQ, ok. and ISY—across 11 countries, both online and offline. Imtron focuses on delivering innovative, reliable and affordable alternatives within the MediaMarkt and Saturn product ranges. Through strategic collaborations with leading manufacturers and partners worldwide, Imtron ensures its products meet the highest standards of performance and quality.
With approximately 500 new products introduced annually, Imtron faced increasing complexity in pricing calculations, manual Excel-based workflows and growing communication and coordination needs across departments. Currently, over 1,700 products are calculated and updated multiple times per year, requiring extensive reconciliations between data.
By implementing Centric PLM, Imtron will enhance pricing automation, improve efficiency and ensure compliance through workflow-driven processes. Automation will reduce manual data handling, minimizing errors and freeing up time for strategic decision-making. The system will also facilitate faster pricing adjustments, providing Imtron with the agility needed to adapt to market changes. Additionally, seamless integration with the ERP will enhance data consistency and streamline overall operations, reinforcing Imtron’s commitment to operational excellence.
“From the initial discussions to the final decision, Centric Software demonstrated an in-depth understanding of our challenges,” shares Mario Neuwirth, CEO of Imtron. “Their expertise and communication ensured a strong alignment between our teams, creating an efficient and positive working relationship. This partnership marks a significant step in optimizing our pricing processes and strengthening our market position.”
“We are thrilled to welcome Imtron as a valued partner. Their commitment to innovation and efficiency aligns perfectly with our mission to provide industry-leading PLM solutions, says Chris Groves, CEO of Centric Software. We look forward to empowering Imtron in optimizing their pricing strategies and achieving new levels of operational excellence.”
