Centric Software® is thrilled to announce new innovations to Centric Market Intelligence to strengthen data-driven, competitive market insights. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.
Centric Software’s flagship product lifecycle management platform, Centric PLM™ integrates with Centric Planning™, Centric Pricing & Inventory™, Centric Market Intelligence™, Centric Visual Boards™ and Centric PXM™. All Centric Software AI-infused solutions target the unique challenges faced by the retail sector to deliver comprehensive, data-driven decision-making.
Centric Market Intelligence continues to evolve as the go-to retail market intelligence platform for competitive benchmarking, trend tracking and enriched product intelligence for fashion, outdoor, footwear and cosmetics brands and retailers. With a sharp focus on both a global scale and product-level granularity, Centric Market Intelligence unlocks timely insights into assortments, price changes, discounting, promotional strategies, timing and consumer trends to optimize brands’ and retailers’ product offering for consumers.
Highlights of the latest innovations include category expansion, enhanced product matching, improved attribution, visualization and deeper insights. A new module analyzes a competitor’s marketing content and communications, such as webpage updates and email campaigns, to gain visibility into timing and promotion messaging themes and top key words used.
Centric Market Intelligence is a key tool in the fight against uncertainty, enabling brands and retailers to understand and adapt pricing strategies across international markets in response to tariffs, inflation and shifting consumer demand.
With granular, SKU-level insights and global benchmarking capabilities, users can track competitor price changes over time, evaluate global price architecture, analyze impacted categories and support SKU rationalization. They can identify over-assorted categories or conversely, price bands with low competitiveness. This results in smarter portfolio decisions where pricing power is challenged. With these benefits, companies realize up to 12% increase in average initial price point.
AI LLM (large language model) technology improves trend detection, relevancy and nuanced search terms, giving merchandisers insights to emerging patterns sooner.
“The latest Centric Market Intelligence innovations are in keeping with our larger innovation strategy influenced by immediate customer needs and recent market shifts,” says Chris Groves, CEO of Centric Software. “These current and future insights give brands and retailers the ability to respond to macroeconomic pressures and optimize their price position and assortment, both locally and globally for maximum business impact.”
Join Centric Software along with retail and brand leaders at an exclusive event focused on the future of AI-powered planning, pricing and inventory in Berlin on May 22.
