Centric Software® is pleased to announce that Phoon Huat, a baking ingredients company in Singapore, has selected Centric Software’s Product Experience Management (PXM) solution, Centric PXM™ (formerly Contentserv) to speed time to market by streamlining the product commercialization process and reducing operational inefficiencies. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture, market and sell consumer goods products in food & beverage, grocery, fashion and multi-category retail to achieve strategic and operational digital transformation goals.
Founded in 1947 and headquartered in Singapore, Phoon Huat is a leading manufacturer of quality bakery ingredients, raw materials, tools and packaging for the B2B segment serving hospitality and bakery clients, e-commerce, retail with 19 physical outlets and a direct-to-consumer online platform as well as an international exports business spanning multiple Asian markets.
The company was managing complex product data for over 20,000 SKUs. “Our legacy systems were contributing to operational inefficiencies,” explains Swapnil Shah, Head of Consumer Business at Phoon Huat. “Product information like certifications and images, was scattered across multiple platforms and teams, making it difficult to access comprehensive product details quickly. We needed a solution that could centralize product data, streamline processes and enable faster time-to-market while also giving full-scope visibility into product information at our fingertips.”
After a rigorous selection process involving supply chain, product management and marketing teams, Phoon Huat evaluated several Product Information Management (PIM) solutions, with Centric PXM emerging as the clear frontrunner due to several key differentiators. “What set Centric PXM apart was their local presence, responsive support and user-friendly interface plus the ability for us to configure it to our needs,” Shah notes.
The implementation consolidates product information, reduces manual procedures and improves efficiency. Phoon Huat expects to save approximately 90 person-hours monthly and accelerate product listing across various channels. “Centric PXM is an enabler for us to manage sales channels better,” says Shah. “The PIM solution will enable us to list new products for sale faster, prepare for client needs more quickly and manage our extensive product portfolio with ease.”
For other companies considering similar digital transformation initiatives, Shah offers valuable advice, “Focus on understanding how a solution resolves real business challenges, rather than getting caught up in technical specifications. The key is to find a solution that speaks directly to your specific operational needs.”
“Phoon Huat is a forward-thinking food ingredients company embracing digital transformation. Implementing Centric PXM demonstrates a commitment to operational excellence, managing their product portfolio more efficiently, accelerating go-to-market and creating a single source of truth for product information across diverse business channels,” says Chris Groves, CEO of Centric Software. “We’re excited to contribute to Phoon Huat’s growth and unlock new levels of operational agility and market responsiveness.”
