Bamboo Rose, a global leader in retail management solutions, announces the official rebranding of Verteego, now operating under the name Decision Intelligence. This new identity marks a key milestone in the integration of the French startup, acquired in January, and reflects a clear ambition: to establish Bamboo Rose as the pioneer of decision intelligence across the entire product lifecycle.
A Strategic Integration Driving Smarter Retail
This change marks the full integration of Decision Intelligence into TotalPLM™, the next-generation unified platform unveiled at NRF 2025. Designed to connect data end-to-end, TotalPLM orchestrates every stage of the product lifecycle, from planning to distribution, powered by intelligent recommendations and a cutting-edge AI agent architecture.
In today’s landscape of volatile markets, rising costs, increased competition, and growing regulatory complexity, Decision Intelligence offers a concrete solution. Its orchestration engine combines forecasting, optimization, and automation to help business teams make the best decisions faster than ever. With agent-based AI technology, decisions dynamically adapt to operational realities, driving productivity gains, stronger margins, and controlled environmental impact.
Strong Heritage, Ambitious Roadmap
Behind this new name, Decision Intelligence stays true to Verteego’s DNA while expanding its ambitions. The technology remains designed for easy integration with existing systems (ERP, PLM, business tools), acting as an intelligent layer that enhances or even replaces traditional tools with precision and agility.
It tackles the major challenges of retail: demand forecasting, assortment optimization, promotional planning, inventory, and logistics management. And now, it goes even further, with new use cases being added to the roadmap, including:
- automatic generation of product tech packs,
- auto-classification of HTS codes,
- automated supplier selection,
- first cost calculation,
- and instant regulatory compliance checks.
“We’ve always built our AI to act as a performance co-pilot—not a black box,” says Rupert Schiessl, founder of Verteego and Chief AI & Strategy Officer at Bamboo Rose. “With Decision Intelligence, we’re taking it to the next level: giving retailers a smart pilot that can learn, simulate, and act at scale.”
A Bold Vision: Building the Autonomous Enterprise
With Decision Intelligence, Bamboo Rose becomes the only PLM provider to integrate agent-based, horizontal, and interoperable AI, designed to guide decision-making at every level of the enterprise. Powered by the acquisitions of Verteego and Foresight Retail, the TotalPLM platform ushers in a new era for retail: more agile, more collaborative, and more resilient.
“AI is no longer optional. It’s a critical strategic lever,” says Matt Stevens, CEO of Bamboo Rose. “With Decision Intelligence, we’re turning AI into an operational force, fully embedded in the day-to-day, to help our customers move faster, go further, and act with confidence.”
