Centric Software® is pleased to announce the success of long-time customer Frankies Bikinis, a Los Angeles-based swim and lifestyle brand known for bold design and high-profile collaborations.
Since implementing Centric PLM™ in 2020, the brand has accelerated launches, grown product lines and achieved near-zero production errors. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.
Founded in 2012, Frankies Bikinis built a loyal following for its trend-setting swimwear. Today, the brand offers a wide range of products including fully fashioned knits, dresses and accessories and has expanded into retail with six stores planned by year-end.
Before Centric PLM, Frankies relied on spreadsheets to manage design and product development. As the business scaled and product complexity grew, visibility and accuracy became critical challenges. “When I started, it was one person building tech packs in Excel,” says Andy, Director of Design and Development. “Centric PLM has completely changed the way we work.”
With Centric PLM, Frankies Bikinis digitalized and streamlined its end-to-end product development process. They’ve shifted from being predominantly swim-focused to now offering an assortment where apparel makes up more than 50% of styles. At the same time, swim SKUs have grown by 15% seasonally. Production errors have dropped to nearly zero and product development roles have been consolidated to support faster collaboration across internal teams and external partners.
Frankies also manages its high-profile collaborations with Centric PLM. For its Bella Hadid capsule, the team tracked custom hardware, approvals and artwork through the system. The Victoria’s Secret PINK partnership runs on a parallel Centric PLM setup, enabling brand-to-brand synergy.
“We move fast, we change things constantly and Centric PLM gives us the flexibility to grow without losing track of anything,” Andy says. “Every style is different and Centric PLM lets us build out the nuance while staying aligned.” As Frankies prepares to onboard its technical design team, Centric PLM will extend to grading, fit tracking and full pattern visibility—further supporting the brand’s rapid growth and creative agility.
