Centric Software® is pleased to announce Maison Retail Management International (Maison RMI), one of the largest fashion distributors in Vietnam, has selected Centric Planning™ to replace a manual spreadsheet-based planning process, align cross-functional teams and significantly improve forecasting precision across merchandising and buying. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, market, sell and replenish fashion, luxury, footwear, outdoor, home, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.
Established in 2002, Maison RMI is a fashion distribution company headquartered in Ho Chi Minh City, specializing in brand development and market expansion, introducing high-end international fashion and lifestyle brands to the Vietnamese market. Maison RMI’s operations span over 200 stores across Vietnam and Cambodia with a workforce of over 1,800 employees. The company’s portfolio includes over 25 globally well recognized brands like Coach, Skechers, Lush Cosmetics, Birkenstock, Lee, Urban Revivo, Charles & Keith, Pedro, Fila and MLB.
As Maison RMI’s portfolio of brands expands, planning and buying operations have grown increasingly complex. Spreadsheet-based workflows and manual coordination saturated teams with repetitive tasks and lacked the visibility, agility or precision required to operate at scale.
“We identified the need for a centralized, purpose-built solution to align merchandising, buying and finance teams, improve forecasting accuracy and support cross-brand growth,” says Pierre-Antoine Brun, Chief Operating Officer at Maison RMI. ”Our existing tools and ways of working were just not keeping up with the pace and complexity of our operations.”
In the face of mounting planning demands, Centric Planning emerged as the ideal solution, purpose-built for fashion, as Brun notes. “We chose Centric Planning because it is designed for retail with strong expertise in apparel and footwear,” he explains. “The solution’s out-of-the-box capabilities align closely with our existing workflows, allowing us to move quickly without heavy customization. We are also excited by Centric Software’s long-term roadmap and modular approach, which can grow with us.”
Maison RMI will begin implementing Centric Planning’s Allocation and Replenishment module, aimed at optimizing product availability and placement across its sprawling retail network. “Our immediate priority is to move away from spreadsheet-based allocation and enable smarter, faster decision-making,” shares Brun. As the company builds planning maturity, the next steps include adopting Merchandise Financial Planning and Assortment Planning modules. “These modules will have a direct impact on our ability to ensure the right product reaches the right store at the right time,” Brun adds.
As Maison RMI prepares for future expansion, Brun emphasizes the importance of having scalable and reliable planning tools. “Centric Planning will support our teams by streamlining the planning process, freeing up time to focus on strategic decision-making and delivering world-class retail experiences to Vietnamese and Cambodian consumers,” concludes Bruns. “The platform also gives different teams access to a single version of the truth, which improves alignment across the business.”
“Maison RMI’s forward-thinking approach to planning transformation reflects the momentum we’re seeing across leading retailers,” explains Fabrice Canonge, President of Centric Software. “Their ability to embrace intelligent, modular tools will be a key asset as they scale. We look forward to partnering with them for this next phase of growth.”
