Serena & Lily, the home furnishings brand known for fresh and enduring design, has expanded its partnership with Bamboo Rose to integrate the company’s AI-powered planning capabilities with the TotalPLM™ platform. The move is part of Serena & Lily’s initiative to modernize and streamline retail planning operations across the business.
Already a PLM customer, Serena & Lily has streamlined product development and tech pack creation. The company recognized the need for a more strategic and connected planning process. Reliance on Excel-based buy plans, limited forecasting accuracy, and fragmented inventory visibility prompted the search for a robust solution.
By using planning capabilities with TotalPLM, Serena & Lily is poised to:
- Eliminate manual planning efforts and improve SKU-level forecasting.
- Gain a single source of truth across buy plans, inventory, and fulfillment.
- Enable proactive scenario planning and strengthen cross-functional collaboration.
- Reduce overstocking and understocking with advanced AI-driven analytics.
“Delivering exceptional design and customer experience starts with strong internal alignment,” said Nicole Crossman, VP of Merchandise Planning at Serena & Lily. “With TotalPLM’s comprehensive planning capabilities, we’re laying the groundwork for more accurate forecasting, improved inventory visibility, and faster, smarter decisions. We expect these capabilities to drive meaningful gains in efficiency, margin, and overall business performance as we scale.”
“This milestone with Serena & Lily reinforces the value of continuous innovation across the TotalPLM platform,” said Matt Stevens, CEO of Bamboo Rose. “Our comprehensive planning solution combines AI, dynamic reporting, and modular flexibility to fuel smarter decisions, empower more accurate plans and forecasts, and ultimately deliver stronger financial results. We’re honored to play a part in Serena & Lily’s continued success.”
TotalPLM by Bamboo Rose supports end-to-end retail planning—from merchandise planning through allocation and replenishment—all within a single, connected platform. The estimated business impact for Serena & Lily includes a projected return of $3M to $8M over three years, driven by better planning accuracy, improved inventory management, and enhanced support for global sourcing and fulfillment.
