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Friday, August 22, 2025

HPE expands partner ecosystem in China as it rolls out bold new brand

HPE announced plans to expand its partner ecosystem in China, strengthening its commitment to delivering essential technology solutions and services to customers in one of the world’s most dynamic markets. A decade after it formally split from HP Inc (NYSE: HPQ) in 2015, HPE celebrates its ten-year anniversary this year with a refreshed global brand identity that reflects HPE’s evolution and advances in artificial intelligence (AI), cloud and networking. The expanded partner network will benefit from HPE’s success, empowering more Chinese customers to maximize their impact by optimizing operational performance and transforming data into foresight.

Following the success of HPE’s longstanding partnership with H3C, HPE will extend its go-to-market strategy by collaborating with additional distributors and resellers to drive growth and better serve the evolving needs of Chinese businesses. This expanded partner strategy reflects the company’s dedication to empowering organizations in China with transformative technologies spanning hybrid cloud, networking and AI. The wider partner network will be able to trade leveraging HPE’s sleek new logo and brand. This initiative aligns with HPE’s global vision to empower customers across industries to unlock their ambitions with essential enterprise technology.

“Our partnership with H3C has been a cornerstone of our success in China, enabling us to deliver high-quality solutions to customers across diverse industries,” said Michael Zhu, Vice President and Managing Director of HPE China. “By expanding our partner ecosystem, we are enhancing our ability to meet the growing demand for HPE’s hybrid cloud, networking and AI solutions and strengthening our position in the market. After forty strong years of business in China, HPE is excited to collaborate with our partners to empower businesses in China to achieve sustainable growth and thrive in the digital age.”

By expanding the number of distributors and resellers, HPE aims to help customers more easily address the unique challenges and opportunities of the Chinese market, providing greater access to transformative technologies integral to China's digitization and sustainability priorities.

The expanded partner model in China complements the existing HPE Aruba Networking partner model and underscores HPE’s commitment to fostering innovation, and boosting collaboration and innovation within its partner ecosystem, enabling more businesses in China to adopt solutions that drive agility, scalability, and sustainable growth.

To view the original press release, please click here.

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