Cimdata Logo

Industry Summary Articles

Thursday, August 28, 2025

Trimble Launches Freight Marketplace in North America with Procter & Gamble as First Shipper Customer

Trimble welcomes Procter & Gamble (P&G) as the company's first Trimble Freight Marketplace shipper in North America. Freight Marketplace connects shippers, brokers and carriers in a single solution, combining procurement functionalities with the dynamics of a marketplace to enable real-time capacity sourcing and collaboration. Freight Marketplace has been available in Europe since 2023 via the Transporeon platform. Now, P&G joins a growing network of more than 400 carriers on Freight Marketplace in North America.

Freight Marketplace offers a centralized, digital freight procurement platform where carriers and shippers of all sizes can expand their transportation network. It enables discovery of reliable partners and negotiable competitive rates for strategic, lane level and spot bidding. By automating the bidding process between carriers and shippers, Freight Marketplace provides a single streamlined and transparent experience.

Unlike traditional procurement solutions that primarily focus solely on spot market transactions or complex strategic bids, Freight Marketplace also specializes in tailored mini bids to streamline single-lane for specific contractual periods and precise volume commitments. For added security, Freight Marketplace also features AI-powered verification: automated checks of carrier identity and insurance details that replace manual processes and enable all marketplace participants to move freight with confidence at every turn.

Supporting Quotes
"We are thrilled to welcome P&G to the Freight Marketplace to the Freight Marketplace as we roll it out across North America," said Michael Kornhauser, sector vice president, transportation & logistics at Trimble. "As a longtime user of Trimble solutions, P&G's adoption underscores our commitment to enable a connected ecosystem that addresses the complexities of today's supply chain and procurement process. By collaborating with companies like P&G to streamline their bidding process, we're helping save time, money and resources to foster productivity and efficiency across the industry."

"For a company of our scale, managing numerous mini bids is a complex and time-consuming endeavor. Freight Marketplace helps to simplify and support our bidding processes," said Emily Conner, senior director of transportation purchases, North America Market Operations at Procter & Gamble. "The platform saves us time while enabling us to discover new, reliable carrier partners and strengthen our relationships with existing partners."

Originally introduced by Transporeon, a Trimble Company, in Europe in 2023, over 7,000 carriers, shippers and brokers have joined Freight Marketplace since its launch in Europe. Trimble acquired Transporeon in 2023.

Availability
Trimble Freight Marketplace is now available for all shippers, carriers and brokers in North America and Europe.

To view the original press release, please click here.

Search for Trimble on CIMdata.com

r
ipad background image

Featured Cimdata Reports

ipadcontent
PLM-Enabled Digital Transformation Benefits Appraisal Guide

The Guide is designed to help potential PLM users evaluate the applicability and payoffs of PLM in their enterprise, and to help existing users of PLM monitor the impact it is having on their product programs.

ipadcontent
Aerospace & Defense PLM Action Group

A CIMdata administered PLM advocacy group for the A&D industry

ipadcontent
PLM Market Analysis Reports

The PLM MAR Series provides detailed information and in-depth analysis on the worldwide PLM market. It contains analyses of major trends and issues, leading PLM providers, revenue analyses for geographical regions and industry sectors, and historical and projected data on market growth.

ipadcontent
PLM Market Analysis Country Reports

These reports offer country-specific analyses of the PLM market. Their focus is on PLM investment and use in industrial markets. Reports cover Brazil, France, Germany, India, Italy, Japan, Russia, South Korea, the United Kingdom, and the United States.

ipadcontent
Simulation & Analysis Market Analysis Report

This report presents CIMdata’s overview of the global simulation and analysis market, one of the fastest growing segments of the overall product lifecycle management market, including profiles of the leading S&A firms.

ipadcontent
CAM Market Analysis Report

CIMdata's definitive guide to the worldwide CAM software and services market. This comprehensive report provides critical intelligence on market size, user expenditures, trends, and segmentation, alongside authoritative rankings of the top CAM solution providers and reseller revenues.