Centric Software® is pleased to announce that Jaspal Public Company Limited (Jaspal Group) has successfully gone live with Centric Product Lifecycle Management (Centric PLM™), marking a key milestone in its digital transformation journey to strengthen product development. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, market, sell and replenish fashion, luxury, footwear, outdoor, home, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.
Jaspal Group is a Thai-founded fashion and lifestyle company carrying forward a legacy spanning 70 years of heritage. Armed with an impressive portfolio of over 25 brands, Jaspal Group leads as a brand owner and distributor, managing a diverse mix of apparel, accessories, home goods and beauty products. Its portfolio of brands includes Jaspal, CPS Chaps, Lyn, Jelly Bunny, CC Double O and Misty Mynx, alongside exclusive distribution of global names such as Diesel, Melissa and Fred Perry in Thailand. The company reaches consumers through an expansive retail network that covers Southeast Asia, supported by strong e-commerce and wholesale channels.
Managing a growing multi-category portfolio prompted Jaspal Group to reevaluate how product development could evolve across its business units, as the company scaled its operations. Gaining a full view of product data, from design through sourcing and manufacturing, was growing increasingly complex, as much of the development process was managed through disconnected tools. In response, the company selected Centric PLM in 2024 to unify product data, improve decision-making across the product lifecycle and strengthen competitiveness in a fast-moving market.
Following a successful implementation, Jaspal Group now operates on a connected, scalable platform that is capable of managing complex, multi-brand and multi-category operations. “With the implementation of Centric PLM, we are able to drive business growth by aligning various teams and leveraging data-driven insights,” reflects Suthep Thanombooncharoen, Chief Technology Officer at Jaspal Group.
A unified foundation for product data enables Jaspal Group to optimize cross-functional coordination and make smarter decisions, boosting day-to-day efficiency and accelerating innovation. Integration with Jaspal Group’s ERP system ensures data continuity and accuracy. By improving alignment across teams and categories, the business is positioned to harness real-time, actionable insights to enhance product performance, reduce lead times and scale operations across markets and categories.
Collaboration is further strengthened through Centric PLM’s supplier portal, which provides suppliers with real-time updates and centralized communication on a single platform. “We expect the supplier portal to improve communication, accelerate onboarding and approval processes along our network of suppliers,” notes Thanombooncharoen.
Now that a scalable digital foundation has been established, Jaspal Group is prepared to roll out the next phase of its digital roadmap with Centric PLM. This will see Centric PLM extended to additional business functions such as BOM structuring, shipment tracking and quality assurance, to create a fully connected, responsive and data-driven supply chain.
“Jaspal Group is building a digital ecosystem that facilitates growth and long-term innovation,” shares Fabrice Canonge, President of Centric Software. “We’re very pleased to partner with a company that recognizes the value of scaling with intention. We are prepared to drive their expansion in the future across Southeast Asia and beyond.”
