Centric Software® is pleased to announce that leading Indian fashion retailer V2 Retail has successfully implemented Centric PLM™ to power product development, streamline operations and enhance visibility across its growing organization. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.
Headquartered in New Delhi, V2 Retail was established in 2006 and has since risen to prominence as one of India’s fastest-growing value retail chains. The company manages several in-house brands, including Body & Mind, OC, Ebellia, Godspeed, Honey Brats and LB. Spanning over 190 stores across 145 cities, V2 Retail’s extensive footprint meets India’s demand for fashion that is current, cost conscious and sustainable. V2 Retail’s products are available through its nationwide network of brick-and-mortar stores.
To accomplish its ambitious target of opening 100 new stores annually over the next three years, V2 Retail is sharpening its focus on speed to market, operational efficiency and cross-functional alignment. “As we scale, a centralized PLM solution stood out as the clear answer to manage our expanding operations,” says Akash Agarwal, CEO at V2 Retail. “We needed greater control over sampling and sourcing, as well as precise tracking of costing, approvals and timelines.”
A solution that could integrate seamlessly with V2 Retail’s ERP system was non-negotiable to preserve continuity and enable end-to-end execution. “Centric PLM’s ability to integrate with our ERP system is a key factor,” adds Agarwal. “Equally important is their deep expertise in fashion and apparel, along with a strong local implementation team in India. Having an experienced team on the ground gives us the freedom to move quickly, plus the confidence that we’re working with a partner who understands our market.”
With V2 Retail’s focus on scaling product development, Centric PLM will serve as a centralized platform to manage increasing volumes of collections, SKUs and suppliers across multiple product categories and seasons. The platform’s capability to accelerate product-related workflows is particularly valuable to V2 Retail’s fast-paced, value-driven model. “We see Centric PLM as a way to bring more structure to our operations,” Agarwal shares. “It will help us shorten development timelines, improve oversight across the sourcing workflow and give our teams better access to real-time data for costing and supplier management as we grow.”
V2 Retail joins a growing number of Indian consumer goods brands and retailers choosing Centric Software to advance digital transformation and scale with confidence.
“India is a key market for Centric Software and we’re proud to partner with a progressive fashion and lifestyle retailer like V2 Retail,” says Chris Groves, CEO of Centric Software. “We’re committed to empowering V2 Retail to become a leader in one of the world’s most dynamic and fast-evolving retail markets.”
