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Monday, November 03, 2025

Urban Revivo Builds a Flexible and Scalable Multi-Brand R&D Collaboration Platform with Centric PLM

Centric Software® proudly celebrates eight years of digital transformation success with long-term customer Urban Revivo, a trailblazer in fast fashion. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, market, sell and replenish fashion, luxury, footwear, outdoor, home, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.

Founded in 2006, Urban Revivo has redefined fast fashion with a unique “fast-luxury” positioning. The brand operates over 400 stores across China, Singapore, Thailand and the Philippines, with online networks extending into Europe and North America.

As Urban Revivo expanded internationally, increasing cross-functional collaboration led to new operational complexities, fragmented communication and disconnected data. To enable ambitious growth, the company sought an advanced product lifecycle management (PLM) solution with both flexibility and deep fashion industry expertise.

“In digital transformation, blind experimentation is costly,” emphasized Mr. Jiang, IT Product Manager at Urban Revivo. “Centric PLM™ provided the robust foundation we needed to tackle challenges head-on.”

Today, Urban Revivo leverages Centric PLM to enable seamless global collaboration and flexible configurations tailored to each product line. “From a business perspective, the system’s structure is intuitive and easy to operate,” continues Mr. Jiang. “It delivers advanced capabilities while significantly lowering training costs, boosting ease of use and operational efficiency and elevating our organization’s overall digital maturity.”

Over eight years of partnership, Centric PLM has become a trusted innovation driver for Urban Revivo, enabling growth and agility in the highly competitive fashion industry. “Centric PLM is a reliable long-term partner with deep professional expertise,” concludes Mr. Jiang. “Over time, we’ve built strong mutual trust. The Centric team consistently responds with proactive cooperation, making them the most capable PLM team we’ve worked with.”

To view the original press release, please click here.

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