Infosys, a global leader in next-generation digital services and consulting, Madison Square Garden Entertainment Corp. (“MSG Entertainment”), Madison Square Garden Sports Corp. (“MSG Sports”) and Sphere Entertainment Co. (together, the MSG Family of Companies) announced an extension of their partnership. The extension reinforces Infosys’ role as the Official Digital Innovation Partner across key properties within the MSG Family of Companies, including the New York Knicks, New York Rangers, Madison Square Garden and MSG Networks. And, as part of this expanded partnership, the Theater at Madison Square Garden has been renamed the Infosys Theater at Madison Square Garden.
“Our partnership with Infosys is built on a shared commitment to using innovation to elevate the guest experience,” said Doug Jossem, Executive Vice President, Global Sports & Entertainment Partnerships, MSG Entertainment. “Each year, more than two million guests who attend events at MSG, including the newly renamed Infosys Theater at Madison Square Garden, will see this partnership come to life through integrated Infosys branding across The Garden complex.”
“By extending our partnership, we are deepening our role as the Official Digital Innovation Partner for the New York Knicks, New York Rangers, and Madison Square Garden,” said Sumit Virmani, Chief Marketing Officer, Infosys. “Infosys Theater at Madison Square Garden as well as our digital innovation partnership with the Knicks and Rangers will create new, immersive ways for fans to connect with the brand and their favorite teams - bringing technology driven storytelling, insights, and engagement to life across multiple touchpoints.”
The expanded partnership features two premier branded locations within the Madison Square Garden complex: the Infosys Theater at Madison Square Garden and the Infosys Suite Level on the ninth floor of The Garden, with brand integration across 18 suites. In addition, Infosys will benefit from sustained visibility across MSG’s digital platforms, in-arena signage, GardenVision features during Knicks and Rangers home games, and enhanced wayfinding and signage throughout the theater and along Eighth Avenue, as well as static placements in Penn Station. Infosys will also power fan-facing innovations for the New York Knicks and the New York Rangers, leveraging Infosys Topaz, an AI-first offering to enhance the fan experience. Infosys previously activated technology led experiences at MSG, including Fan Fabric, the amalgamation of next-gen technology and the creativity of artists that generated personalized pieces of art.
The 5,600-seat Theater, now called the Infosys Theater at Madison Square Garden, has been one of New York City’s most celebrated live entertainment venues for nearly 60 years, recognized for its intimate setting and world-class mix of events that spans entertainment, sports and culture. The venue has hosted many of the biggest names in live entertainment including Chris Rock; Diana Ross; Elton John; James Taylor; Jerry Seinfeld; John Legend; Karol G; Mary J. Blige; Tyler, the Creator; and The Who. It has also been the setting of memorable sporting events, including the World Series of Darts, boxing, and both the NBA and NFL Drafts. In addition, the theater has hosted various product launches, upfronts, award shows and other special events, as well as a variety of theatrical productions and family shows, including ’Twas the Night Before by Cirque du Soleil and PAW Patrol Live!
