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Industry Summary Articles

Wednesday, March 18, 2026

Specialist Sports Selects DeSL to Streamline Product Development and Purchasing

Discover e-Solutions (DeSL), a leading provider of digital transformation and Product Lifecycle Management (PLM) software for the fashion, apparel, footwear, and retail industries, announced that Specialist Sports Group Ltd. has selected DeSL’s Product Lifecycle Management (PLM) and Purchase Order Management (POM) solutions to centralise product development, improve supplier collaboration, and strengthen operational control.

Based in Southampton, United Kingdom, Specialist Sports is a performance sports distribution and brand marketing agency with over 30 years of experience. The company sought to replace manual processes, including Excel spreadsheets, Illustrator-based BOM management, and extensive email chains, with a connected digital platform providing real-time visibility and control.

With DeSL’s PLM, Specialist Sports will manage product creation, Bills of Materials (BOMs), size charts, Requests for Development (RFD), Requests for Quotation (RFQ), and Quality Control within a single system. DeSL’s Purchase Order Management solution will integrate with Microsoft Business Central, enabling clearer tracking of development status and product approvals, and enable more accurate timing of purchase order placement to support on-time deliveries.

Previously, tech packs and sample reviews required significant manual copy and paste work across Excel and Illustrator, increasing complexity and the risk of errors. By digitising tech pack management, Specialist Sports will streamline development, improve accuracy, and enable faster sharing of product information with factories and partners such as adidas through a live portal, eliminating the need for multiple PDF exports and email chains.

The implementation also supports Specialist Sports’ ambition to expand into additional sport categories and increase development capacity. By automating manual processes and centralising workflows, the business gains the bandwidth to support new product initiatives beyond its Teamwear licensed operations.

To view the original press release, please click here.

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