Roofings Group, a leading steel manufacturer in East Africa, has officially launched its new e-commerce platform, marking a significant milestone in the company’s journey toward digital transformation and enhanced customer service. The company has partnered with Tech Mahindra, a leading global provider of technology consulting and digital solutions to enterprises across industries, to launch the e-commerce platform.
Tech Mahindra brings deep expertise in enabling end-to-end digital business transformation, combining domain-led consulting with advanced digital and AI-driven capabilities. By leveraging technologies such as data analytics, automation, and intelligent platforms, Tech Mahindra helps enterprises modernize their digital ecosystems, enhance customer experience, and drive scalable growth.
The platform is designed to simplify and modernize the steel purchasing process, enabling customers to conveniently browse products, access transparent pricing, place orders and make payments from anywhere in the world.
Digital Transformation of Steel Purchasing
The newly launched platform enables customers to:
- Browse a wide range of steel products, including roofing sheets, Hollow sections, TMX 500c rebars, fencing products and other building materials
- Access real-time pricing and product availability
- Place orders remotely without the need for physical visits
- Experience a faster, more efficient, and transparent procurement process that is the first of it’s kind in the industry.
This initiative shows Roofings Group’s commitment to improving operational efficiency while delivering a seamless customer experience in an increasingly digital marketplace.
The Chairman of Roofings Group commended the internal teams for their commitment, collective effort, and long hours invested in bringing the project to life. He also extended sincere appreciation to Tech Mahindra for their unwavering support, technical expertise, and continued reliability throughout the development process. He emphasized that the launch represents a key milestone in the company’s digital transformation journey.
The Group Chief Executive Officer (CEO) of Roofings highlighted the strong collaboration across departments, noting that the success of the platform was made possible by teams working together in different capacities. He reiterated that the launch marks an important step forward in enhancing customer service and operational efficiency.
Oliver, Executive Director, noted that Roofings has already achieved Level 2 automation in production with the new state of the art production plant in Namanve and is now extending similar innovation into its sales and service processes. He emphasized that the platform reflects the company’s commitment to staying aligned with the digital era, embracing innovation, and adapting to evolving customer expectations. He further highlighted that the system promotes transparency, allowing customers to clearly view products, pricing, and options without uncertainty which is uncommon in the steel industry currently.
Customer-Centric Innovation
According to Joseph Arinaitwe, the Group Sales Manager, the introduction of the e-commerce platform significantly simplifies the sales process for both the company and its customers. He noted that the platform addresses longstanding challenges faced by customers, particularly those unable to visit physical locations, by enabling seamless remote ordering on one’s phone or computer.
He further emphasized that the platform is especially beneficial for diaspora clients, who previously relied on intermediaries and often encountered delays, misunderstandings, or fraud. The new system provides a direct, secure, and efficient purchasing channel putting control in the customers hands.
Strategic Vision and Partnership
Nashila, a share holder, acknowledged the Chairman’s long-standing vision for the company’s growth and transformation, noting that the launch of the platform is a clear realization of forward-thinking leadership that has consistently anticipated future industry needs.
Sahil Dhawan, President and Head – India, Middle East & Africa Business, Tech Mahindra, said, “Traditionally, industries like steel manufacturing are shifting to digital-first, customer-centric models. The transition is often complex, requiring organizations to overcome legacy processes, limited transparency, and fragmented customer experiences. We have designed and implemented a robust e-commerce platform that simplifies procurement, enhances pricing transparency, and enables seamless, remote access for customers globally. By combining deep domain expertise with advanced digital technologies, we are helping Roofings Group unlock new efficiencies, strengthen customer trust, and set a new benchmark for digital innovation in the steel industry.”
Why This Matters in the current Market dynamics:
This launch comes at a time when there is growing demand for:
- Digital and online procurement solutions in a traditionally offline industry
- Greater pricing transparency and efficiency in steel supply chains a value only Roofings can provide
- Accessible purchasing channels for both local and international customers. No need for physical visits
- Flexible payment methods like Mobile Money, Debit and Credit cards are all supported with ZERO fees
- There is an included online discount that customers who buy online will enjoy.
