Centric Software® is pleased to announce that Temu, the global e-commerce company, has partnered with Centric Shoppingfeed® to support sellers with opportunities for greater efficiency and scalable growth.
The partnership connects Temu’s marketplace with Centric Shoppingfeed’s technology platform, enabling sellers to manage their product listings, inventory and orders more efficiently as they expand into new markets. With the service now live, merchants using Centric Shoppingfeed can connect to Temu while maintaining consistency across their broader multichannel operations.
Centric Software delivers innovative, integrated AI-powered enterprise solutions to take products from concept to commercialization. Home, consumer electronics, food & beverage, cosmetics & personal care as well as multi-category retail companies can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
Designed to reduce operational complexity for sellers, the solution streamlines catalog management and stock synchronization, allowing businesses to focus more on growth and less on manual processes. Centric Shoppingfeed supports more than 1,000 global sales and marketing channels, including over 200 online marketplaces and 800 product distribution and promotion tools such as Google Shopping, Meta, Criteo and Awin.
Fabrice Canonge, CEO of Centric Software says, “We are very pleased that Temu has partnered with Centric Software to enable scaling for both Temu and its sellers through smooth onboarding and automation of tasks. We are excited about further synergies between our two companies and are thrilled to support Temu’s continued, rapid growth trajectory.”
The full rollout of the Centric Shoppingfeed integration aligns with Temu’s wider efforts to open its platform to Europe-based sellers. Temu has expanded its Local Seller Program in more than 20 European markets, including France, Germany, Spain, Italy, the Netherlands and Belgium. Over time, the company expects up to 80% of its European sales to be fulfilled locally.
“As more European sellers join Temu, we want to make it as easy as possible for them to manage their operations,” says a Temu spokesperson. “Working with Centric Shoppingfeed means our sellers can connect once and keep everything in sync, which frees them up to focus on growing their business.”
Centric Software is aligned with Temu’s growth strategy in multiple areas. By combining Centric’s AI technology with Temu’s e-commerce expertise, the two parties have the potential to explore a new generation of intelligent retail models, setting a higher benchmark for local businesses and the cross-border e-commerce industry.
