Centric Software® is pleased to announce that Digitec Galaxus AG, the leading Swiss e-commerce marketplace, has entered into a strategic partnership with Centric Software to streamline onboarding of new merchants and expand its reach with Centric Shoppingfeed®. Centric Software delivers innovative, integrated AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, consumer electronics, food & beverage, cosmetics & personal care as well as multi-category retail companies can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
Founded in 2001 and based in Zurich, Digitec Galaxus AG is the Swiss online retail market leader, ahead of Zalando and Amazon. Its subsidiary, Galaxus Deutschland GmbH went live in 2018, extending its international customer base to the European Union, offering the same diverse assortment and trusted Swiss quality. Group-wide platform sales for the Swiss, German and Austrian markets rose to €3.8 billion in 2025, with over 3.8 million active, satisfied users.
Galaxus has scaled rapidly, year over year. But with that scale and volume also comes complexity and the need for more efficiency to continue driving its growth trajectory. Zara Hegemann, Product Owner at Galaxus spells it out. “We work with thousands of suppliers who provide us with millions of data points. Each supplier uses different designations, units and formats.”
“With a range of over 10 million products, ensuring product data quality and consistency is a major challenge,” adds Business Engineer Simon De Toffol, who is responsible for further developing the platform and onboarding new Galaxus partners.
The growing complexity of the Galaxus data landscape drove the e-commerce retailer to seek a solution to both enable the expansion of the company and streamline vendor onboarding. De Toffol explains, “We sought a way to centralize and normalize supplier data. We want to expand our e-commerce reach while maintaining operational efficiency across multiple countries.”
Galaxus ultimately selected Shoppingfeed, which more than fulfilled Galaxus’ requirements for a comprehensive feed management and syndication system to simplify complex e-commerce operations. Centric Shoppingfeed does just that by accelerating campaign setup, centralizing marketplace messaging and automating workflows including compliant, localized product feeds with AI across thousands of channels. De Toffol says, “Centric Shoppingfeed’s mission to ‘simplify e-commerce’ aligns perfectly with our own drive for efficiency and scalability. The combination of advanced technology, AI and human expertise ensures we can optimize product visibility and improve our consumer’s experience.”
De Toffol further explains why Galaxus chose Centric Shoppingfeed over other vendors. “What set Shoppingfeed apart is its balance between technological innovation and personalized support. While other providers focus solely on automation, Centric Shoppingfeed combines powerful APIs, seamless integrations and a plug-and-play system with dedicated customer success managers. Centric Shoppingfeed also offers access to over 2500 brands, retailers and distributors, which makes it the clear choice over other companies.”
The ongoing, positive experience with the Centric Shoppingfeed team contributed to Galaxus’ decision. Says De Toffol, “The support team has been consistently responsive and proactive, offering great technical expertise.”
When asked about expectations and what advantages Centric Shoppingfeed provides to Galaxus, De Toffol responds, “We see our partnership with Centric Software evolving into a long-term strategic alliance focused on innovation, scalability and mutual growth. We expect that it will expand our marketplace ecosystem by connecting with new brands, distributors and sellers through Centric Shoppingfeed’s established international network.” He adds, “Centric Shoppingfeed is a key driver to streamline integrations and strengthen our assortment by making it easier for companies already using Shoppingfeed to start selling on Galaxus.”
De Toffol then articulates the mutual benefits of the partnership. “The project creates a strong three-way value chain. For Galaxus, it opens access to a large network of new brands and sellers, expanding its assortment while streamlining onboarding and data management. For Centric Software, it strengthens Centric Shoppingfeed’s market position in Central Europe, offering its clients a new, high-performing sales channel through Digitec Galaxus. And finally, sellers gain a fast, easy way to reach Swiss and European consumers, increase visibility and boost sales using their existing Shoppingfeed setup. Overall, the collaboration drives efficiency, growth and cross-market opportunity for all participants.”
Fabrice Canonge, CEO of Centric Software whole-heartedly agrees. “We are thrilled about this strategic partnership with Galaxus, the Swiss marketplace retail e-commerce leader. It is a synergistic relationship that will benefit our two companies by expanding the reach of each. Galaxus gains the power of a modern, AI-powered syndication feed system and the knowledge of Centric’s industry experts. Our own Centric Shoppingfeed customers gain access to new markets and consumers. It is a win-win proposition all around.”
