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Industry Summary Articles

Tuesday, December 02, 2014

Dassault Systèmes and Expo Milano 2015: Partners to Promote Eco-Sustainability Exhibition

Dassault Systèmes today announced that Expo Milano 2015, the upcoming World Expo, is developing an online 3D experience powered by Dassault Systèmes’ 3DEXPERIENCE platform, that will enable virtual visitors to discover the expo’s eco-sustainability theme, “Feeding the Planet, Energy for Life.”

The 2015 World Expo will take place in Milan, Italy from May 1 to October 31, 2015 and will examine the challenge of balancing nutrition for mankind with respect for the planet’s resources. To support this focus and make the event accessible to all, Expo Milano 2015 is creating an online, virtual model of the one million square meter exhibition site. Virtual visitors will be able to immerse themselves in a real-time 3D universe and explore the venue’s buildings at their own pace, starting in December 2014 and throughout the event’s duration. Interactive 3D features, 360° views, sound effects and high definition images will bring the event to life in a visual, vibrant and informative manner, and help contribute to global awareness of the planet’s nutritional resources.

“Expo Milano 2015 is expected to be one of the largest international events of the decade and the subject of nutrition and sharing sustainable solutions resonate in any corner of the globe,” said Giuseppe Sala, Commissioner of the Government of Italy for Expo Milano 2015 and CEO of Expo 2015 S.p.A. “Reduction of waste and eco-friendly food choices are sample topics that will be featured during the event. In parallel, creating a 3D tool that offers access to virtual visitors who otherwise would not be able to attend or who wish to complement their visit makes what will take place that much more compelling.”

“Society as a whole is placing increasing demands for its survival on a planet with diminishing resources, and we must address this reality or risk the well-being of future generations,” added Bernard Charlès, President and CEO, Dassault Systèmes. “Only through seeing and experiencing can society fully discover how a harmony between product, nature and life can positively impact the planet. By offering visualization tools that provide meaningful 3D experiences, we can help inspire imagination and innovation that will meet this challenge and create a more sustainable future.”

At Expo Milano 2015, over 20 million attendees will experience cultural and culinary traditions and technologies involved in food production from over 140 exhibiting countries, in addition to participating in events, shows, conferences and meetings that address the environment and urbanization.

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