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Thursday, May 21, 2026

GRITEE Accelerates Trend Response with Real-Time Product Development Using Centric PLM

Centric Software® is pleased to announce that GRITEE Inc. has selected Centric PLM™ to digitalize and standardize product development processes to enable scalable growth. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.

GRITEE Inc. is a South Korea-based fashion company with a portfolio of brands spanning innerwear, athleisure and apparel categories, including Gamtan, Wonderbra, Huit, Lefee and Benetton.

As part of its digital transformation initiative to respond to a fast-evolving market, GRITEE aims to centralize product development information and standardize execution across functions. A GRITEE spokesperson says, “Today, multiple fast-moving trends emerge and disappear within a single season. We need to move away from manual, spreadsheet-based workflows and adopt structured product development processes that enable a more agile response to market changes.”

GRITEE began its search for a PLM solution to build a stronger digital foundation for future growth. Centric PLM stood out as a proven solution already adopted by leading fashion companies. The spokesperson adds, “One of the key advantages of Centric PLM is its flexibility. It can be configured around our business requirements instead of requiring us to work within a fixed system structure.”

Centric PLM will connect design, merchandising, sourcing and production teams, improving communication and ensuring product development information is stored centrally. In addition to digitalizing product development workflows for greater efficiency, GRITEE aims to leverage Centric PLM to create a structured archive of product development activities and support more data-driven decisions in future projects.

“With Centric PLM, we expect to strengthen visibility across product development, improve cross-functional coordination and create a stronger foundation for delivering products that resonate with customers and keep us competitive,” the spokesperson adds.

Adopting Centric PLM marks an important step in strengthening GRITEE’s digital capabilities and establishing processes that match the standards of global fashion companies.

“GRITEE is modernizing product development to build greater agility across its business,” says Fabrice Canonge, CEO of Centric Software. “We are proud to partner with GRITEE as it establishes a more connected digital foundation for growth, collaboration and operational efficiency.”

To view the original press release, please click here.

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