PROS Holdings, Inc., a leading offer management provider to the airline industry, announced that Cyprus Airways has implemented PROS airTRFX to transform its website into a digital storefront that connects travelers with relevant, bookable offers.
As part of its broader digital retailing strategy, Cyprus Airways used airTRFX content management system to build its full website experience, expanding its digital footprint without requiring manual web development. airTRFX landing pages are designed to be SEO and GEO optimized by default, helping airlines improve discoverability while reducing the operational effort required to create and maintain digital offer pages.
The implementation supports Cyprus Airways’ focus on presenting relevant, bookable offers earlier in the traveler journey while creating a more efficient path from trip discovery to purchase.
This initiative is part of Cyprus Airways’ broader digital transformation strategy focused on modernizing its commercial operations, enhancing customer experience, and strengthening direct digital sales capabilities. By investing in innovative retailing technologies, the airline continues to build more seamless and demand-led journeys while creating a scalable foundation for future growth and commercial agility
“PROS transformed our website from a marketing presence into a measurable revenue engine,” said Pavlos Sarkas, IT Manager at Cyprus Airways. “Customers arriving from search engines were able to interact directly with relevant destinations and live pricing information. This improved the quality of traffic reaching our booking flow and helped create a more seamless customer experience.”
Following the launch, Cyprus Airways achieved a notable shift toward direct digital sales, delivering improved direct channel performance and strong growth in direct sales contribution. The airline reported significant gains in website adoption, including a 19.5 percentage-point increase in the share of bookings made through its website and a 20.5 percentage-point increase in the website’s contribution to total revenue. “Modern airline retailing depends on connecting traveler intent with relevant, bookable offers earlier in the shopping journey,” said Bhaskara Guntreddy, SVP Product Management, PROS. “Cyprus Airways’ use of airTRFX, part of the PROS Offer Management Platform, shows how airlines can strengthen digital discovery, improve the path to direct booking and give commercial teams greater agility to respond to demand.”
airTRFX is part of the PROS Offer Management Platform, which helps airlines, with offer marketing strategies to present more relevant offers across the traveler journey. With airTRFX, Cyprus Airways can create and manage destination and route pages across its network while reducing reliance on manual web development and enabling commercial teams to update digital content and offers more efficiently as market conditions change.
