Lectra is pleased to announce that Chinese fast fashion company PEACEBIRD has chosen Lectra Fashion PLM to support its business growth strategy.
Ningbo PEACEBIRD Fashion is a retail-oriented company, holding multiple brands for men, women, teens and children. The Chinese company, whose motto is “Live with my new look”, offers high-quality fashionable clothing at accessible prices.
In the rapidly growing and competitive Chinese fast-fashion sector, PEACEBIRD decided to further develop market share and did not want to risk losing sight of the day-to-day. They needed to keep an aggressive design-to-shelf cycle while continuing to cater to their diverse consumer base. Thus, the Chinese company decided to seek a partner to help them build better products faster by streamlining their product lifecycle and collection management abilities.
Lectra’s end-to-end project approach to understanding customer needs
Lectra’s end-to-end project approach resonated with PEACEBIRD’s culture. “We chose Lectra because their offer truly focuses on our needs and expectations. Lectra sees things from our perspective,” explains Chen Yang, PLM project manager at the Information Management Center of PEACEBIRD.
Lectra worked closely with PEACEBIRD’s top management to learn about their business model, identify strengths and understand their needs. “Lectra demonstrated their expertise and how they could support our global expansion,” continues Chen Yang.
As a fast-fashion company, PEACEBIRD’s greatest challenges are to improve efficiency, reduce costs and enhance product quality while keeping an eye on time to market. Lectra Fashion PLM will help PEACEBIRD meet these challenges by bridging design, development and production to improve collaboration and supply chain management while considering the global product-development process.
For PEACEBIRD, Lectra is the best partner to help them meet their challenges for the long-term. “I believe we can leverage our competitive strengths and support our business growth strategy with Lectra’s expertise, best practices and advanced technologies,” concludes Chen Yang.
