CGS announces that Secret Charm has selected its BlueCherry® PLM as the fashion company’s Product Lifecycle Management system both for its user-friendly functionality and its ability to streamline existing business processes such as line planning, product specification development, sample management, costing, quality and compliance and workflow.
To keep pace with the rapidly changing world of women’s and girls’ clothing, Secret Charm selected BlueCherry PLM to reduce the company’s time to market, improve communication and collaboration with its global manufacturing partners and support its long term growth strategy.
BlueCherry PLM will provide a centralized and integrated software platform to enable Secret Charm to manage its business processes and workflow from design through sourcing, with the scope to add additional modules and capabilities as their business needs require.
Established in Los Angeles in 2003, Secret Charm LLC is a designer and distributor of women’s and girls’ fashion wear specializing in dresses, skirts and tops that offer a casually sophisticated look with a touch of urban elegance. The creator of the twin brands As U Wish and Lily White Clothing, Secret Charm markets its apparel online and in stores across the United States.
“We needed a PLM system that was easy to use, configurable and fully integrated with Adobe® Illustrator® so we could streamline each aspect of our product lifecycle,” said Victor de Silva, Director of Operations for Secret Charm. “With BlueCherry, we knew we’d have the functionality necessary to coordinate the different stages of our operations, become more agile and grow even faster.”
“We are pleased to welcome Secret Charm into the circle of satisfied and successful CGS and BlueCherry customers,” said Paul Magel, President of the Application Solutions Group at CGS. “We also commend Secret Charm for their accomplishments in this fast-paced and highly competitive industry and are committed to helping them accelerate that growth. BlueCherry PLM will provide Secret Charm with a centralized collaborative solution to obtain the detailed insights needed to improve their performance and the agility to contend for a larger share of the market.”
