Fashion and lifestyle mobile app Myntra announced that it has partnered with Dassault Systemes to use its 3DExperience platform to further delight customers with a gamut of new experiences.
Having launched a Fall/Winter collection of a new brand of tees, jeans, sweatshirts and kurtas, Myntra is going all out to address other pain-points customers face, while shopping for fashion products on their mobile devices.
“We are implementing Dassault Systemes’ ‘My Collection for Fashion’ solution, which will help us make decisions much faster, reduce time to market and bring real time, real fashion in quick cycles to our consumers by leveraging the power of 3D technologies. I have experienced Dassault’s virtual walkthrough of a chemical plant and want to bring that experience to the fashion world,” Ganesh Subramanian, Head – New Initiatives at Myntra stated.
He said it would take 6-8 months to integrate the Dassault solution and for the backend to be ready, after that, shoppers will get a real fashion experience by checking out the fit and size of the products before they buy them.
The fashion e-commerce business sees 15 per cent of products being returned by customers, of which 70 per cent are returned due to problems of fit and size.
“We are also evaluating 3D printing of personalised fashion accessories for our customers, with Dassault’s 3DExperience platform.”
Bernard Charles, President and CEO, Dassault Systemes said: “We are moving from a product and service economy to an experience economy where consumer experience is paramount. Myntra is an example of that.”
