CD-adapco, the largest privately held CFD-focused provider of Computer Aided Engineering software, announced today that Martin Whitmarsh, the Chief Executive Officer for Land Rover BAR and former CEO of McLaren F1, will be the Keynote Speaker at the STAR Global Conference 2016 to be held March 7-9 in Prague, Czech Republic.
Whitmarsh rose to the position of Managing Director of the McLaren Formula One team in 1997 before eventually becoming the CEO of McLaren Racing and the McLaren Group from 2004-2013. He stepped into his new role as CEO of Land Rover BAR in April 2015, strengthening the team’s goal to bring the Cup home to Britain for the first time in over 160 years.
Following Whitmarsh’s much-anticipated Keynote, the three-day STAR Global Conference 2016 will feature a number of high-level presentations from the likes of Abbott Diagnostic, Airbus Operations GmbH, AREVA GmbH, BAE Systems Maritime - Submarines, BASF SE, BMW, Bottero Glass Technology, Caterpillar, Daimler, Dyson, Ford Motor Company, Hyperloop Technologies, Mercedes-Benz, Porsche, UTC Aerospace Systems, Volvo and many more.
The STAR Global Conference is an annual event that is recognized as one of the world’s largest gatherings of simulation experts and is an opportunity to meet with CD-adapco management, software developers and support engineers. Attendees will learn how to use CAE more effectively in their organization by simulating whole systems rather than just individual components. They will leave the event with a complete understanding of the business benefits of simulation and realistic implementation strategies for their organization.
