Livefyre, the market leader in content curation and digital engagement, today announced a relationship with OpenText, a global leader in Enterprise Information Management (EIM), and integration with OpenText WEM/Experience Suite to provide organizations instant access to real-time, user-generated content that can be deployed in minutes through engaging applications — creating more compelling experiences across omni-channel touch-points.
There are over two billion pieces of user-generated content created every single day. This influx of content has changed the marketing landscape, forcing businesses to get creative in order to reach current and potential customers. The two biggest problems marketers face today are creating engaging content and creating enough of it. Weaving dynamic social content throughout each touchpoint of a brand's owned and operated properties is the solution. This strategy gives marketers the ability to power fresh experiences that drive awareness, acquire new customers and engage their current audience, turning existing customers into long-term advocates.
“Marketers are struggling to stay relevant because they lack the resources to launch captivating content experiences for their consumers. It’s alarming that only 32-percent of marketers can say they’re effectively executing a regular content cadence,” said Jordan Kretchmer, CEO and founder of Livefyre. “OpenText’s leading Web Experience Management platform and Livefyre’s best-in-class social applications make it simple for brands to discover fresh, relevant, third-party content to deploy immersive digital experiences that propel consumer engagement and guide purchasing decisions.”
On top of creating more engaging and authentic digital experiences, marketers must provide individuals with social ways to connect with the content they're consuming. Consumers don’t simply want to browse a web page, they desire ways to truly interact within branded destinations. Livefyre’s integration into OpenText Web Experience Management gives marketers the tools to deploy applications like Reviews, Comments and Chat that are designed to build community and drive positive engagement from logged-in users, generating new brand advocates.
“With the recent release of OpenText Web Experience Suite 16, and the integration of Livefyre’s social content and engagement applications, customers are able to easily aggregate real-time user-generated content into a web page and publish it seamlessly across multiple-channels,” said Adam Howatson, CMO, OpenText. “In a digital world, speed, flexibility and content are key drivers to successful marketing, and the integration of Livefyre into our Web Experience Management product provides customers with the leading tools for success.”
According to “The Forrester Wave™: Social Depth Platforms, Q2 2015” from Forrester Research, “Nearly half of prospective buyers will visit a brand’s web page to gather relevant information that will help inform a purchase decision. Instead of static content on a corporate web domain, dynamic websites that display latest trends, customer sentiment and buyer profiles are most effective for driving exploration.”
Global enterprises can now bring together OpenText’s social functionality and Livefyre’s industry leading social aggregation, curation and community capabilities to reach distinct audiences and help potential customer evaluate their purchases. Joint customers can now:
- Easily integrate real-time social content throughout owned and operated properties with a unified platform and workflow
- Drag and drop social applications to collect and feature user-generated content directly into your product web pages to increase conversion, driving engagement and promoting consumer loyalty
- Provide best-in-class social discovery, moderation, asset management and content creation capabilities, from one platform; saving marketers both time and money
- Create dynamic experiences, using fully customizable social applications like Comments, Reviews, Galleries, Media Walls and Live Blogs to highlight the latest trends, customer sentiment and best user-generated content, keeping consumers on-site longer
- Allow customers to promote products in the same forum they use to make initial purchasing decisions, engaging consumers and increasing conversions
