"The generative design is a kind of invisible revolution” - explains Stan Przybylinski, Vice President of Research, CIMdata, an American consulting firm – “in the sense that it is very difficult for someone who is not involved in the work, to understand that this innovation process is able to generate." Yet, he says, for business it is crucial, because innovation "optimizes costs, the choice of materials and production techniques. It improves project quality, efficiency and performance at all levels."
Read full article here: http://www.linkiesta.it/it/article/2016/05/25/la-rivoluzione-del-design-generativo-dobbiamo-nascondere-linnovazione-/30489/
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