Seven Brand Group has selected Centric Software’s PLM (Product Lifecycle Management) solution to streamline their design, production and merchandising processes as part of a transformation from a whole to retail business model. Centric is the leading PLM solution for fashion, retail, luxury, outdoor and consumer goods companies.
Established in 1979, Seven Brand Group is renowned for producing menswear that is both classic and fashionable with a distinct Chinese style and quality workmanship. Seven Brand Group has ranked in the top 10 largest and most profitable Chinese garment companies since 2001 and has over 3,000 points of sale across China.
Like many Chinese fashion companies, Seven Brand Group is undergoing a transformation from wholesaler to retailer. As Mr. Ma, Vice-President at Seven Brand explains, “When rethinking our strategy, it became clear that the old research and development cycle was too long and expensive for a modern fashion business. Merchandising is becoming much more important and we realized that we needed to speed up time to market.”
With an outdated product data management (PDM) system that could only support basic R&D processes and a pressing need for better communication between internal departments, the Seven Brand Group’s management team found that Centric was the ideal PLM solution.
“Centric 8 can totally support Seven Brand,” says Mr. Ma. “Our management team will be able to understand performance and track goals. Centric’s flexibility is very important to our design team and provides excellent support for fabric management and merchandising. It’s not just a tool, but a platform that we can integrate with other systems to make the business run faster and better.”
“We are very impressed with Centric’s extensibility, which will be important as our business grows. Centric’s team are extremely professional and their PLM is a very mature solution with a high degree of market acceptance due to their focus on the fashion industry,” concludes Mr. Ma.
“We’re delighted to be working with Seven Brand Group, who lead the way in quality menswear in China. The Centric team is looking forward to supporting Seven Brand as they go through this exciting and challenging period of transformation,” says Chris Groves, CEO of Centric Software.
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