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Industry Summary Articles

Thursday, September 01, 2016

BIMobject Releases new Solution for Digital Marketing Campaigns

BIMobject® today announces the launch of a new solution for direct digital marketing campaigns. The solution will be showcased and released for the first time during the annual conference, BIMobject LIVe on November 2nd 2016. The solution for Digital Marketing Campaigns will be a new revenue stream for BIMobject and is based upon the increasing value of the community of design and construction professionals using the services at bimobject.com. As the number of registered users is increasing, more value and revenue will be generated for BIMobject's customers and for BIMobject through this new service.

Fueled by the fast growth of professional users on the BIMobject Cloud, the digital marketing campaign solution will allow marketers working at a building product manufacturing company to create an interactive, simple and structured process for digital marketing campaigns. This new marketing solution will help and assist manufacturers' marketing departments by opening up a whole new channel for the manufacturers to directly communicate with the right target audience. The solution for digital marketing campaigns will be a cloud App, available on bimobject.com. It will be available for manufacturers with hosted and published BIM objects on BIMobject Cloud.

Manufacturers can now benefit from utilizing the BIMobject community with the new solution by streamlining their marketing message and create geographically designated specific marketing campaigns in the form of newsletters, BIMobject Mail, product banners and branded icons in the BIMobject Apps. The marketing department can evaluate different cost options dependant on the number of users in a country, the type of marketing activity chosen and the duration of the campaign. 

To view the original press release, please click here.

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