Industry Summary Articles

Major American sportswear lifestyle brand GANT, based in Sweden with a history in the USA, has selected Centric Software to provide its PLM (Product Lifecycle Management) solution.

Recognizing a serious need to improve information sharing and collaboration between different parts of the company, GANT recently decided to take a new digital approach to this challenge. They began the search for a PLM solution that would help them to streamline their information, make data more visible, and make better decisions.

“We are entering a stage of growth at GANT where we need to be more digital and intelligent about how we design and develop products towards our GANT consumer. We want to do this through improving our digital product development processes, and that is why we sought out a PLM solution. Centric lives and breathes lifestyle and therefore understand the GANT world. They recognize that PLM is not just about the tool – it is about the ability to organize and direct the creative aspects of design and production,” says Carl Borg, Global IT Director at GANT.

With ambitions to become the leading lifestyle brand in the world by 2020, GANT plans to use Centric 8 to improve communication across the sub-brands under House of Gant – GANT Rugger, GANT Diamond G and GANT Original. GANT will use the entire Centric 8 suite including mobile apps, across all of their departments.

Chris Groves, CEO of Centric Software, says, “We are honored to have been chosen by GANT to become their partner in PLM and to support their new digital strategy. GANT's brand represents a commitment to quality and attention to detail, and a spirit of pride in their work that goes all the way back to their origins. We are looking forward to working with GANT to help them to achieve their goal of doubling revenue growth by 2020, and we are excited that our PLM solution will be a crucial part of GANT's plans.”

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