Magic Software Enterprises Ltd., a global provider of software platforms for enterprise mobility, cloud applications, and business integration, and an Oracle Cloud Select partner and Platinum level member of Oracle PartnerNetwork (OPN), announced today that global toy leader, Moose Toys, headquartered in Australia, selected the Magic xpi Integration Platform to help drive innovation and efficiency by introducing business process automation (BPA) across multiple Oracle systems, including Oracle's JD Edwards EnterpriseOne, Oracle Product Lifecycle Management (PLM) Cloud, Oracle Project Portfolio Management (PPM) Cloud, as well as by automating EDI services. Magic's Australasian representative, Integral Limited, signed the deal.
Moose Toys is using the Magic xpi Integration Platform to handle most of its integration needs, including complex EDI integrations with leading global retail customers in US and Australia. These integrations will provide Moose Toys with significant process efficiency and improve the visibility and timeliness of data for the company's US operations. In addition, Magic xpi will be used for integrations with various applications including Oracle Cloud applications, Oracle's JD Edwards and Oracle Demantra.
"We were looking for an enterprise-grade integration platform that was cost-effective, low- maintenance, and could easily manage business processes between disparate on-premises and cloud systems. Magic xpi ticked all the boxes," said Ben Dart, COO Moose Toys. "Since we had recently adopted multiple Oracle enterprise systems, Magic's Oracle Platinum and Cloud Select Partnership, Oracle Validated Integration status, and Magic and Integral's history of successful integrations sealed the deal."
"Leading its industry through innovation, Moose Toys understands the critical importance of business process automation and access to real-time information to speed processes and improve decision making," said Avi François Polak, Managing Director of Distribution at Magic. "With its code-free visual approach, broad connectivity and robust IMDG-based architecture, Magic xpi provides Moose Toys with a highly-productive, business-oriented integration solution that also gives them the flexibility to easily integrate more applications and services when their business requires. We're really excited that every Moose toy will come with a little more Magic."
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