Industry Summary Articles

Centric Software announces that Varner, a leading apparel group in Scandinavia with fourteen brand and retail concepts, had a successful go live of their Centric Product Lifecycle Management (PLM) project for the jersey and underwear divisions of the Cubus ladies brand and their coats and Jersey divisions at Dressmann.

"In the short time since we began working with Centric, Varner has already launched one new brand, called A-Z, bringing over expert resources from other concepts to secure our success," says Ole Martin Holt-Jacobsen, Head of Business Applications. "Using the Centric PLM platform to optimize processes and standardize working environments across brands and product categories will make the process of starting a new brand more seamless in the future."

As part of this culture of enthusiasm and experience, Varner has developed an initiative to cement these business-wide changes, referred to internally as "The Way We Work". The two brands chosen for the first phase of the Centric PLM implementation were selected on the basis of their different markets and varied methods – making them ideal candidates for further standardization. Cubus sells clothing for men, women and children, and is one of Scandinavia's largest fashion chains. Dressmann leads the regional market for menswear, with 380 stores in the Nordic countries, Germany and Austria.

"We share a common vision with Centric's local and European experts – a passion for making complex processes as easy as possible with the right information available at the right time," adds Øyvind Bustnes, Varner CEO. "Our partnership with Centric is leading a perfectly-phased implementation. I am pleased that our long-held principles are being reflected in the way our users are adopting PLM."

Designers, buyers and production controllers in Norway now use Centric to create new styles within Centric's Adobe Illustrator module. These teams work directly from their native Adobe Illustrator environment to access key product related information managed by Centric, easily turning creative elements into actionable product information. In addition, select suppliers and production offices in Turkey are the first external users in an implementation that will eventually reach at least eight countries.

"The partnership between Centric and Varner is built on innovation, teamwork and expertise," says Chris Groves, President and CEO of Centric Software. "We are proud to play a key role in helping Varner streamline and accelerate operations laying the foundation for new brands and retail formats. We are thrilled to have delivered a successful implementation on time and under budget and look forward to continuing our partnership."

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