Finnish software house Variantum Corporation is targeting the global industrial manufacturing market. The company has appointed Pekka Blomberg from Combitech as its new CEO. Variantum has remodelled its ownership base to include several experienced private growth capital investors alongside the founders and employees of the company.
“Industrial manufacturing is at a crossroads where cost-effective mass production is no longer sufficient. Industrial companies now want to offer their customers individual solutions without compromising the cost-effectiveness and dependability of mass manufacturing. We are now talking about mass customisation,” explains Variantum Chairman Juha Putkiranta.
“Variantum’s software suite responds to a global demand for industrial mass customisation, and we now have new resources to target the international market,” Putkiranta continues.
Variantum has appointed system business professional Pekka Blomberg, the Managing Director of Combitech Oy, to join the company as its new CEO.
Mass customisation is a global trend
“One of the largest challenges towards industrial mass customisation is ensuring that products are delivered on time and at high quality, while customising them to meet the individual requirements of each end-user,” explains Variantum CEO Pekka Blomberg.
“Some examples of the challenges faced by industrial enterprises include how automobile manufacturers can produce vehicles that are individually equipped for each customer, or how a computer manufacturer can offer each online customer an opportunity to select the specific features of the desired machine. The ability to offer a personalized service creates a competitive edge and helps retain customers, but the growing number of potential product variations imposes a major challenge when managing product information,” Blomberg continues.
Variantum’s clientele includes major corporations with nine-figure turnover, and the company’s software already has 20,000 registered users in the industry.
“We estimate the total size of the global product information management market at about EUR 40 billion, with a growth rate of 5–10 per cent annually.”
“We have no direct competitors in Finland, and even globally there are only a handful. These global competitors are large businesses, but our competitive advantage comes from our feature portfolio, speed and flexibility,” Blomberg concludes.
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