Dassault Systèmes today announced that FCA, the seventh-largest automaker in the world, has begun to deploy the “Drive Emotion” industry solution experience based on the 3DEXPERIENCE platform across its global design studios.
Using “Drive Emotion,” which leverages CATIA ICEM applications, design becomes an iterative process in which its global design team can collaborate in real time on the same virtual model using fully integrated applications to exchange design ideas.
A vehicle’s style creates an emotional connection with customers and becomes an important buying criterion for many. Successful design requires designers to harness this emotive power within the context of the broader customer experience and collaborate with different disciplines from aerodynamics to marketing to bring this holistic experience to life. During this design process, transferring or converting data between heterogeneous solutions to recreate surfaces and make adjustments increases cycle times and the risk of losing initial design intent.
“Drive Emotion” delivers a fully immersive, collaborative environment from a design’s initial sketch to its virtual validation. Designers can focus on being creative rather than on the technology to create data. Surfaces are developed in 3D, can be changed easily and rendered immediately, giving designers feedback in real time. Last-minute changes can be taken into account using capabilities to automatically generate or adjust surfaces from previous designs thus reducing the cost impact.
“We are proud to expand our partnership with FCA to unleash the creativity of their design studios around the world,” said Bernard Charlès, Vice Chairman & CEO, Dassault Systèmes. “With the 3DEXPERIENCE platform, FCA will virtually unite their teams to design and market spectacular and innovative mobility experiences for a new generation of customers. FCA will move from geometry and functional integration excellence to generative multi-physics design excellence.”
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