Acne Studios, a Swedish high-fashion brand, has selected Centric Software to provide its product lifecycle management (PLM) solution.
Acne Studios began in 1996, when founder and Creative Director Jonny Johansson made 100 pairs of jeans with unique red stitching and gave them away to people in the Stockholm art and fashion worlds. The jeans took off and today Acne Studios is a multi-disciplinary fashion house with 50 stores in 13 countries, including flagship stores in fashion capitals Paris, New York, Tokyo, Los Angeles and London.
Acne Studios had been using a custom in-house product data management (PDM) system to manage the design and production of their clothing lines but the rapid growth of the company soon outstripped the system’s capabilities. In early 2016, they began the selection process to find a PLM system that would support their expansion as well as their creative and collaborative approach to design.
“We have felt for some time now that for us to continue growing, we needed proper infrastructure to communicate between departments,” says Mattias Magnusson, CEO of Acne Studios. “We had our in-house PDM and a web of Excel sheets that different people used. It was difficult to have all the information updated in one place for everyone to view and that made it time-consuming to develop a collection. We wanted to collaborate better, spend less time on administration tasks and spend more time developing better products.”
After a long selection process, Acne Studios selected Centric Software to implement its PLM solution. Acne were impressed by Centric’s helpful, knowledgeable approach and the system’s capabilities.
As Magnusson explains, “Centric is focused on fashion and retail businesses. They understand us as a company and we know we can build great things together. We can learn a lot from best practices and improve our processes from those learnings. Also, we don’t have to customize the system. We can just use it straight out of the box and configure it as we like.”
Magnusson emphasizes that Acne Studios positive relationship with Centric was key to their decision to invest in the system.
“Centric had been in contact with us quite early, before we had started our selection process,” he explains. “They have been there all along and are always available when we have questions. It’s a very good relationship. Centric team members are positive, always available, always proactive and constantly have new ideas and features coming up. Also, it’s very beneficial to have someone available locally and to be able to meet with people from Centric’s Sweden office.”
“We’re very pleased to announce that Acne Studios is our newest customer in the Nordic region,” says Chris Groves, President and CEO of Centric Software. “Acne Studios collaborative approach to creative fashion is fresh and is aligned to our approach to innovation. We look forward to partnering with Acne Studios now and as they keep growing.”
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