Two key business units of Fung Retailing Group, Trinity Limited (Trinity), a publicly-listed company on the Hong Kong Stock Exchange and a member of the privately-held Fung Retailing Limited, and Branded Lifestyle Holdings Limited (Branded Lifestyle), have selected Centric Software to provide their product lifecycle management (PLM) solution. Centric Software is the leading PLM solution for fashion, retail, footwear, luxury, outdoor and consumer goods companies. Fung Retailing Limited operates over 2,700 stores across 10 economies with over 14,000 staff worldwide.
Trinity is one of the leading retailers of premium menswear brands serving Greater China and Europe. The Group manages five international menswear brands, namely Cerruti 1881, Kent & Curwen and Gieves & Hawkes, which are self-owned and licensed globally, and Hardy Amiesand D'URBAN which are operated under license, globally and in Greater China respectively. Branded Lifestyle focuses on mid-tier apparel and accessories including casual fashion brands Hang Ten, Roots, Arnold Palmer and the South Korean fast fashion brand H:CONNECT. Branded Lifestyle has a large retail network of over 1,000 company-owned and franchised outlets covering Greater China, South Korea, and the ASEAN region.
Carl Kwok, Director of Information Technology at Fung Retailing Group, comments on choosing Centric Software, "The appointment represents part of Trinity's initiatives to position its business to thrive in today's and tomorrow's new retailing era. With the help of Centric Software, we look to digitalize our merchandise planning and design process and ensure seamless information sharing between Europe and Asian offices. We will also digitally transform our system that tracks all information for garment production, making it scalable and allowing effective and efficient collaboration with external parties."
"We have been pursuing clear digital transformation goals set by our Group since 2016 and one of our initiatives is to digitalize and improve the efficiency of supply chain management across all our retailing businesses," Kwok continues. "Centric presents an excellent solution for us. It provides a user-friendly platform covering the whole apparel production process, from color and design theme creation to production and shipment. Not only creating transparency for both internal and external parties, the platform also enhances efficient communication with a single source of information. We target to roll out the Centric PLM platform to all Trinity's users in the first quarter of 2018."
Chris Groves, President and CEO of Centric Software, says, "We are excited to welcome Trinity and Brand Lifestyle to the Centric family. The global nature of Fung Retailing's operations necessitates a strong, innovative PLM platform to improve communication and reduce time to market. We look forward to a long, close partnership as Fung Retailing continues its digital transformation."
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