Centric Software announces that Bellerose, the renowned Belgium ready-to-wear brand has selected Centric Software’s Product Lifecycle Management (PLM) solution to reduce time to market for their casual chic, authentic urban collections.
Founded in 1989, Bellerose designs and sells casual chic ready-to-wear womenswear, menswear and childrenswear. The brand owns 20 flagship stores in Belgium, Paris and Amsterdam and counts 600 multi-brand customers around the world.
To successfully meet their customer expectations and evolve their current business model, Bellerose undertook a thorough search for the right PLM partner.
“To best answer growing market demands, we need to equip ourselves with tools that are better-suited to fashion and are more modern, intuitive and flexible to speed collection development. We also need to expand our capability to develop interseason collections,” explains Stéphane Dewigne, Financial Director at Bellerose.
Bellerose’s style, product development and production teams will use Centric PLM to develop womenswear, menswear and childrenswear for the Winter 2019 collection. Manufacturers, suppliers and sub-contractors will also be connected to Bellerose’s sourcing and product development teams via Centric to streamline and optimize international collaboration and information sharing between partners.
“Centric PLM will allow greater collaboration between internal teams and external partners. Our objective is to have a unique data platform for product classification, tech packs, fabric orders, costing and pricing information to eliminate administrative tasks and enable our teams to focus on creative, added-value activities.”
“We are very happy to welcome Bellerose, our second customer in Belgium,
says Chris Groves, President and CEO of Centric Software. “We look forward to partnering with this design premium clothing brand now and as they keep growing in the future.”
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