Industry Summary Articles

Accenture has completed its acquisition of Altima, a full-service digital commerce agency, headquartered in France.

The acquisition, first announced on October 17, expands Accenture Interactive’s capabilities in France and other key markets to help brands attract and retain customers through differentiated and compelling digital experiences. Terms of the transaction are not being disclosed.

Altima is known for creating engaging customer experiences for eCommerce, mobile and in-store commerce for prestigious French and global brands. Altima’s capabilities span experience strategy, user experience design, digital marketing services and multichannel commerce platform implementation. The agency, founded in 1997, is headquartered in Roubaix, France, and has offices in Paris, Lyon, Beijing, Shanghai, Hong Kong, Montréal, and New York.

“We’re thrilled to have Altima join the Accenture Interactive family to help us deliver end-to-end digital marketing services in France and beyond,” said Anatoly Roytman, head of Accenture Interactive for Europe, Africa, Middle East and Latin America. “Together, we’re bringing our unique model to the market: part creative agency, part business consultancy and part technology powerhouse – all focused on creating the best customer experiences on the planet.”

“I am very pleased for Altima to join Accenture Interactive, as we share the same vision and passion for designing the future of commerce,” said Arnaud Monnier, CEO of Altima. “We look forward to extending our ideas across the entire customer experience, offering clients connected creativity. We believe this is a genuinely game-changing moment for our clients and for our team, who will now have even greater opportunity to work with leading global brands across international markets.”

The acquisition follows Accenture's recent announcement of plans to acquire Irish creative agency, Rothco. With a pedigree for award-winning campaigns, Rothco has been recognized with Cannes Lions for two consecutive years and further bolsters Accenture Interactive’s full-service digital customer experience capabilities in Europe.

To view the original press release, please click here.

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