Industry Summary Articles

HoloLamp, the first portable, glasses-free augmented reality device that creates optical 3D illusions directly in the user environment, is bringing to market new real-life applications for restaurants and real estate. At the 2018 International Consumer Electronics Show, HoloLamp will launch two solutions to enhance both the hospitality dining experience and designing or envisioning home and office spaces. 

“In just the past year since introducing our technology, we have recognized the need for specific, practical applications in fields that are stagnant from lack of technological innovation,” said Guillaume Chican, founder of HoloLamp. “The restaurant and real estate industries are ripe for new technology that will not only create better experiences, but also increase efficiency. HoloLamp is making this a reality with our new applications.” 

HoloLamp Menu creates a projected tangible interface on each restaurant tabletop so that diners can select and view the dishes directly on the table and in full size 3D. Each selected dish will also feature animated demonstrations performed by an amusing character that tells stories about the dishes being prepared for an outstanding culinary experience. Accompanying 3D scanning technology, based on photogrammetry, shows tasty photo-realistic details, so diners can see exactly what their meal will look like, its portion size and the aesthetic of its preparation, all without needing a paper menu. 

HoloLamp is also creating a similar experience in real estate, called HoloLamp Design, by presenting architectural renderings via the portable device. It projects the illusion of 3D buildings directly on the tabletop, with the capability to see the virtual buildings from all angles with the correct perspective. The device also allows natural interactions with the user’s hands, so that he can zoom in and out to see specific details, change the materials and manage 3D assets by simply gesturing his hands. This enables architects, real estate agents, civil engineers and urban planners to replace non-interactive mockups, without needing to wear AR glasses that cut them off from their environment, place a screen uncomfortably close to their eyes or reduce their field of view.

HoloLamp’s technology is changing the game in AR by removing any wearable equipment that constrains the user, and by removing any barrier that traps the 3D content into devices like screens or VR headsets. Using HoloLamp, the 3D content exists directly in the user environment. HoloLamp applications are made with Unity, a leading global game industry software. The plugin uses advanced computer vision and machine learning technology to check and track a user’s position, ensuring that the projection alters the image as users move around.

HoloLamp will begin its first restaurant and architecture deployments in Q2 2018. 

To view the original press release, please click here.

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