Superdry has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Scott Robertson, Head of Business Transformation at Superdry, explains that the company has been aware of their need for a PLM system for some time.
"We've evolved from having two separate parts to our business, retail and wholesale," he says. "We were almost designing two separate ranges because each timeline was very different and some products overlapped. About two years ago, we started consolidating the retail and wholesale business in a global range, reducing the total number of options we create, and putting new ways of working in place. Getting a PLM system was the next step on our roadmap to support the change."
"We were working with Excel and email, using literally thousands of different spreadsheets. There was no single source of the truth, and people spent too much time trying to find information rather than doing value-added activities. We had no clarity, and couldn't track how many options we were developing during product development. However,we believe that PLM would bring visibility and streamline the whole process."
As Robertson explains, "It was important for us to get a system that users actually want to adopt. Our selection team included a wide range of users across different departments - designers, merchandisers, category managers, garment technologists, sourcing teams, production teams - and every single one of them selected Centric as their preferred solution."
"Superdry is focused on design detail, and obsessed with quality, fit and innovation," continues Robertson. "Centric will help us to support these areas; we will be able to do sampling and fit reviews much more quickly and easily. Connecting with Adobe Illustrator is important, as it gives our designers the ability to collaborate more efficiently and provides visibility into the design process for category managers throughout the season."
"One example of this is that it takes the design team up to a week to prepare for reviews because they have to print everything out and create storyboards. All of that will be accessible in PLM with the press of a button, saving them a week of effort four times a year. This will be a massive improvement, and an example of how we can invest our time intoproduct development, design, improving quality and attention to detail."
"We are delighted to welcome Superdry on board as our largest customer to date in the United Kingdom," says Chris Groves, President and CEO of Centric Software. "Superdry is at a very exciting, forward-looking phase in their global development, and we are very pleased that they have selected Centric PLM to streamline and accelerate their product development process."
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